Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Products

This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.

Amari Skirted Romper - Bubble Gum

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amari Skirted Romper Nautical Escape

Skirted romper with built-in shorts

Lightweight breathable romper

Nylon spandex summer romper

UPF50+ sun protection romper

Zip-back casual romper

Quick-dry wrinkle-free romper

Vacation or beach romper

Breezy summer outfit

Nautical style romper
Amari Skirted Romper Nautical Escape

Skirted romper with built-in shorts

Lightweight breathable romper

Nylon spandex summer romper

UPF50+ sun protection romper

Zip-back casual romper

Quick-dry wrinkle-free romper

Vacation or beach romper

Breezy summer outfit

Nautical style romper

Amari Skirted Romper - Nautical Escape

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Skirted romper with built-in shorts

Lightweight breathable romper

Nylon spandex summer romper

UPF50+ sun protection romper

Zip-back casual romper

Quick-dry wrinkle-free romper

Vacation or beach romper

Breezy summer outfit
Skirted romper with built-in shorts

Lightweight breathable romper

Nylon spandex summer romper

UPF50+ sun protection romper

Zip-back casual romper

Quick-dry wrinkle-free romper

Vacation or beach romper

Breezy summer outfit

Amari Skirted Romper - Navy Pickleball

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.

Amari Skirted Romper - Neon Pink

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amari Skirted Romper - Pink Palm Parade

Amari Skirted Romper - Pink Palm Parade

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Simply Southern Short Sleeve tee 
Printed on a black tee 
With the saying "God can restore what is broken and turn it into something amazing. All you need is faith."
Graphic design features trees by a lake with mountains in the back during a sunset. with a broken image design

Amazing Tee

from $20.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Amelia Chain Necklace in Gold

Amelia Chain Necklace in Gold

$65.00

Unit price
per 

Style a layered look that’s full of sparkle and meaning with the Amelia Gold Cross Necklace Gift Set in White Crystal. This timeless duo pairs our classic cross pendant with a textured strand necklace, creating a thoughtfully curated set that’s pre-wrapped and exclusively priced—perfect for gifting.
Brand | Aryeh
Color | Floral print — hot pink, lime, bright orange, and mint
Sleeves | Short sleeve
Length | Midi
Pockets | Yes — functional pockets
Fabric | 80% Nylon / 20% Spandex — silky-smooth and shape-retaining
Sun Protection | UPF 50+

Amelia Short Sleeve Midi Dress

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amelie Skort - Lemon Blossom

Amelie Skort - Lemon Blossom

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amelie Skort - Neon Pink

Amelie Skort - Neon Pink

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Brand | Aryeh
Color | Aqua Oasis — cool aqua tones with a fresh, water-inspired print
Hem | Delicate lace hem for a feminine, elevated finish
Built-In Shorts | Full coverage for active wear, travel, and outdoor activities
Fabric | UPF 50+ sun-protective fabric
Brand | Aryeh
Color | Aqua Oasis — cool aqua tones with a fresh, water-inspired print
Hem | Delicate lace hem for a feminine, elevated finish
Built-In Shorts | Full coverage for active wear, travel, and outdoor activities
Fabric | UPF 50+ sun-protective fabric

Amelie Skort – Aqua Oasis

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities
The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities

Amelie Skort – Garden Party

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Brand | Aryeh
Color | Island Time — navy blue background with bold coral reef pattern
Hem | Delicate lace hem for a feminine, elevated finish
Built-In Shorts | Full coverage for active wear, travel, and outdoor activities
Fabric | UPF 50+ sun-protective fabric
Fit | True to size with a relaxed, comfortable waistband
Sizes Available | XS, S, M, L, XL
Brand | Aryeh
Color | Island Time — navy blue background with bold coral reef pattern
Hem | Delicate lace hem for a feminine, elevated finish
Built-In Shorts | Full coverage for active wear, travel, and outdoor activities
Fabric | UPF 50+ sun-protective fabric
Fit | True to size with a relaxed, comfortable waistband
Sizes Available | XS, S, M, L, XL

Amelie Skort – Island Time

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Brand | Simply Southern
Style | Long Sleeve Graphic Tee
Graphic | Bold pink "AMEN" lettering on leopard and cowhide print grid with pink bow detail
Sleeve Detail | "Simply Southern Collection" printed down the left sleeve
Color | Sand (Cream)
Neckline | Crew neck
Sleeve | Long sleeve
Fabric | 100% Cotton — soft, breathable, and easy to care for
Care | Machine wash cold, tumble dry low

Amen Long Sleeve Tee

from $26.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
American Girl Zip Dress
Sale

American Girl Zip Dress

Regular price $61.95 $44.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Anna Earring

Anna Earring

$20.95

Unit price
per 

Annie Shorts Set - Autumn Meadow

Annie Shorts Set - Autumn Meadow

$66.95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Annie Shorts Set - Fable Floral Blue Ivory

Annie Shorts Set - Fable Floral Blue Ivory

$66.95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Women's Annie shorts pajama set Palm Damask green ButterSoft boutique lounge and sleepwear set
Women's Annie shorts pajama set Palm Damask green ButterSoft boutique lounge and sleepwear set

Annie Shorts Set - Palm Demask Green

$66.95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Annie ButterSoft pajama shorts set with matching top in soft breathable loungewear fabric.
Annie ButterSoft pajama shorts set with matching top in soft breathable loungewear fabric.

Annie Shorts Set - Rosette Charm Pink

$66.95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Antigua  - Flat Round Clip

Antigua - Flat Round Clip

from $10.99

Unit price
per 

3 sizes
  • Small
  • Medium
  • Large
Antigua - Open Clip

Antigua - Open Clip

from $8.99

Unit price
per 

3 sizes
  • Tiny
  • Medium
  • Large
A fresh take on a timeless motif. The Anya Flower Gold Pendant Necklace in Ivory Mix reimagines the classic floral with petal-shaped stones, crystal accents, and white cubic zirconia — all working together to create a delicate flower shape that catches the light beautifully. Simple enough for everyday, stunning enough to be noticed.
A fresh take on a timeless motif. The Anya Flower Gold Pendant Necklace in Light Pink Mix reimagines the classic floral with petal-shaped stones, crystal accents, and white cubic zirconia — all working together to create a delicate flower shape that catches the light beautifully. Simple enough for everyday, stunning enough to be noticed.
A fresh take on a timeless motif. The Anya Flower Gold Pendant Necklace in Yellow Mix reimagines the classic floral with petal-shaped stones, crystal accents, and white cubic zirconia — all working together to create a delicate flower shape that catches the light beautifully. Simple enough for everyday, stunning enough to be noticed.
A fresh take on a timeless motif. The Anya Flower Silver Pendant Necklace in Ivory Mix reimagines the classic floral with petal-shaped stones, crystal accents, and white cubic zirconia — all working together to create a delicate flower shape that catches the light beautifully. Simple enough for everyday, stunning enough to be noticed.
Apple Gold Pendant Necklace in Red Illusion
Design | Apple silhouette with signature hoofprint detailing
Stone | Red Illusion
Finish | Gold
Style | Dainty novelty studs, perfect for everyday wear
Dimensions | 0.44"L x 0.44"W
Design | Apple silhouette with signature hoofprint detailing
Stone | Red Illusion
Finish | Gold
Style | Dainty novelty studs, perfect for everyday wear
Dimensions | 0.44"L x 0.44"W

Apple Gold Stud Earrings in Red Illusion

$75.00

Unit price
per 

Apple Watch Band - How You Like Me Prowl

Apple Watch Band - How You Like Me Prowl

$49.95

Unit price
per 

Silicone Apple Watch band with gold hardware and logo charm, fits 38–48mm cases and compatible with Series 1, 2, 3, 4, SE, and 6.
Silicone Apple Watch band with gold hardware and logo charm, fits 38–48mm cases and compatible with Series 1, 2, 3, 4, SE, and 6.

Apple Watch Band - Lilly Garden Home

$55.95

Unit price
per 

Apple Watch Band - Pattern Play

Apple Watch Band - Pattern Play

$50.00

Unit price
per