Simply Southern

Simply Southern

Discover the charm of everyday style with our Simply Southern Collection—a brand loved across the country for its fun, on-trend designs and feel-good fashion.

Founded in Greensboro, North Carolina in 2005, Simply Southern celebrates the preppy American lifestyle with vibrant, eye-catching styles that bring personality to your wardrobe. Known for their signature graphic tees, apparel, and accessories, this brand blends comfort, color, and creativity in every piece.

From casual everyday outfits to statement styles, Simply Southern offers something for everyone—making it a go-to for women, men, and kids alike. With designs that stay on top of the latest trends while keeping that classic Southern feel, these pieces are perfect for everyday wear, gifting, and seasonal style.

✨ Fun, fresh, and full of personality—Simply Southern style you’ll love to wear.

Sweet Southern Charm carries a huge selection of Simply Southern favorites, making it easy to find your next go-to look. Your order ships super fast from Virginia.

View all Accessories accessory Athletic Bag blouse Bottoms boutique Camo christmas Christmas Drinkware christmas jewelry christmas tee closeout cotton dress drinkware duck easter Fall Fall Jewelry floral graphic tee Halloween hat home decor jewelry maxi skirt mens new arrival new release Outerwear Simply Southern sleepwear SS Accessories SS Bag SS boutique SS Drinkware SS Hat SS Jewelry SS Seasonal SS Sleepwear SS Tees sweater tank top tee tees tiered skirt top USA Womens SS Tees youth Youth Tees
  • Leopard Tee from $27.95
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  • Simply Southern Tee Turtle Tee Tracking Turtle Tee Short Sleeve Peony Tee Shirt with a Sea Turtle graphic with a patchwork design color on the turtle
    Track Turtle Patch Tee from $20.95
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  • More than a tee — it's an ocean adventure. This Simply Southern youth tee comes with a QR code that lets your little one track a real sea turtle, turning every wear into a hands-on lesson in marine conservation. Features a sea turtle design with patchwork print color
    Youth Tracking Turtle Tee - Patch $20.95
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  • More than a tee — it's an ocean adventure. This Simply Southern youth tee comes with a QR code that lets your little one track a real sea turtle, turning every wear into a hands-on lesson in marine conservation. Features a turtle with a bow
    Youth Tracking Turtle Tee - MNDLA $20.95
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  • All the style of a skirt, all the confidence of a short. This Quilted Blue skort is built for the court, the trail, or wherever your day takes you — with a scalloped hem and UPF 50 fabric that keeps up with every move.
    Scalloped Skort - Quilted Blue (QLTBL) $38.95
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  • All the style of a skirt, all the confidence of a short. This Pink Camo skort is built for the court, the trail, or wherever your day takes you — with a scalloped hem and UPF 50 fabric that keeps up with every move.
    Scalloped Skort - Pink Camo $38.95
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  • Wrapped Scalloped Dress - Black $50.95
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  • The kind of hoodie you throw on and never want to take off. With drop shoulders and a relaxed fit, this Simply Southern staple is made for slow mornings, beach walks, and everything in between.
    Relaxed Hoodie - Lobster $48.95
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  • Surf Crew $48.95
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  • The dress that works as hard as you do — and looks twice as good doing it. This sports dress brings a faux wrap silhouette and feminine scalloped detailing together in a polished navy colorway that transitions effortlessly from active to everyday.
    Wrapped Scalloped Dress - Navy $50.95
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  • Scalloped Sports Dress - Pink Camo $50.95
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  • Embroidered Sleeveless Top - Linen & Black $39.95
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