Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Retired Lulu-b & Aryeh (SALE)

The Cha Cha Dress features front & back ruffles, UPF 50+ protection, and a stretchy 92% nylon blend. 30.5" length, machine washable. Flattering for all sizes.
Sale

Cha Cha Dress - SSTR

Regular price $105.95 $74.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Shop this sleeveless quarter zip swing dress with UPF 50 sun protection and cooling fabric. Lightweight, flattering, and perfect for warm days.
Sale

Sleeveless Zip Swing Dress - FIRW

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Sleeveless Ruffle Hem Dress is your go-to for beach, pool, or nights out. Flattering, versatile & made with 92% Nylon, 8% Spandex.
Sale

SPX4495 Sleeveless Ruffle Trim Dress - FIRW

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Feminine, flattering, and sun-safe! This best-selling sleeveless dress features charming ruffles on the front and back, a scoop neckline, and a straight hemline. Crafted from a soft 92% Nylon / 8% Spandex blend, it offers a comfortable, stretchy fit that flatters all shapes and sizes. With UPF50 sun protection and a 30.5" length, it’s perfect for sunny days, travel, or everyday wear. Pre-shrunk for a lasting fit—just machine wash and hang dry for easy care!
Feminine, flattering, and sun-safe! This best-selling sleeveless dress features charming ruffles on the front and back, a scoop neckline, and a straight hemline. Crafted from a soft 92% Nylon / 8% Spandex blend, it offers a comfortable, stretchy fit that flatters all shapes and sizes. With UPF50 sun protection and a 30.5" length, it’s perfect for sunny days, travel, or everyday wear. Pre-shrunk for a lasting fit—just machine wash and hang dry for easy care!
Sale

Cha Cha Dress - GTPK

Regular price $101.95 $74.00 27% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your everyday style with the Lulu-B 3/4 Sleeve Collar Top. Made from a breathable blend of 92% Nylon and 8% Spandex, this flattering knit top features a classic foldover polo collar and 3/4 sleeves for a polished yet relaxed look. Designed with a straight hemline and subtle 1-inch side slits for easy movement. Plus, it’s pre-shrunk and made with UPF50+ fabric—giving you superior sun protection without sacrificing comfort. Center back length: 26.5 inches.
Elevate your everyday style with the Lulu-B 3/4 Sleeve Collar Top. Made from a breathable blend of 92% Nylon and 8% Spandex, this flattering knit top features a classic foldover polo collar and 3/4 sleeves for a polished yet relaxed look. Designed with a straight hemline and subtle 1-inch side slits for easy movement. Plus, it’s pre-shrunk and made with UPF50+ fabric—giving you superior sun protection without sacrificing comfort. Center back length: 26.5 inches.
Sale

Lulu-B 3/4 Collar Top - GTKN

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - RPNY

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - Navy Salty (STYN)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm, Lulu-B Clothing
Sale

Lulu-B Sweater - White Turtle (TUWT)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Salty (STY)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Fabric: 92% Nylon/ 8% Spandex
UPF 50+ Sun Protection
V-neckline with button details
3/4-length sleeves 
Straight hemline with side slits
Button placket
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - PTBL

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Sale

V-Neck Travel Tunic - GTPK

Regular price $82.95 $58.00 30% off

Unit price
per 

8 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
  • 3X
Lulu-B asymmetrical top with UPF50+ sun protection, stretchy nylon spandex fabric, scoop neckline, 3/4 sleeves, asymmetrical hemline, lightweight and comfortable for travel and everyday wear.
Sale

Asymmetrical Top - GTPK

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Sale

Asymmetrical Top - RPNY

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Your go-to capri for everything from morning walks to weekend errands. The Lulu-B Capri Legging is engineered with PowerFlex technology and activated air-flow so you stay cool, supported, and moving freely — all day long. Dual side pockets mean your phone and keys come with you, no bag required.
Sale

Capri Legging with Side Pocket - NVY

Regular price $62.95 $29.00 54% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Capri Legging with Side Pocket - BLK
Sale

Capri Legging with Side Pocket - BLK

Regular price $62.92 $29.00 54% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sale

Sleeveless Travel Dress - GFPN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X