Wait... THIS much Simply Southern?!

Latest & Greatest — Shop What’s New!

We now have a mobile app — download Sweet Southern Charm today!

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B

Retired Lulu-b & Aryeh (SALE)

Clear filters
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style. Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style. Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - Navy Salty (STYN)

$78.95$56.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm, Lulu-B Clothing
Lulu-B Sweater - White Turtle (TUWT)
Sale

Lulu-B Sweater - White Turtle (TUWT)

$78.95$56.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Salty (STY)

$78.95$56.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Asymmetrical Top - RPNY

Asymmetrical Top - RPNY

$74.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Your go-to capri for everything from morning walks to weekend errands. The Lulu-B Capri Legging is engineered with PowerFlex technology and activated air-flow so you stay cool, supported, and moving freely — all day long. Dual side pockets mean your phone and keys come with you, no bag required.
Sale

Capri Legging with Side Pocket - NVY

$62.95$29.0054% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Capri Legging with Side Pocket - BLK
Capri Legging with Side Pocket - BLK
Sale

Capri Legging with Side Pocket - BLK

$62.92$29.0054% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B 29" Inseam Pant - GFEN
Sale

Lulu-B 29" Inseam Pant - GFEN

$71.95$51.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beachtime - Sleeveless Ruffle Tank LFWL
Sale

Beachtime - Sleeveless Ruffle Tank LFWL

$62.95$45.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B 3/4 Collar Top - PTBL
Lulu-B 3/4 Collar Top - PTBL
Sale

Lulu-B 3/4 Collar Top - PTBL

$82.95$58.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Lulu-B Sweater - Navy Palm Tree
Sale

Lulu-B Sweater - Navy Palm Tree

$78.95$56.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beachtime - Sleeveless V-Neck Ruffled Tank BPMP
Sale

Beachtime - Sleeveless V-Neck Ruffled Tank BPMP

$66.95$47.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B Secret Pocket Capri in the SEHP print features a vibrant hot pink background with playful blue seahorses throughout — breathable, cooling fabric and UPF 50 protection keep you comfortable all day, while the flattering 25" inseam and hidden pocket detail make these as practical as they are eye-catching.
Secret Pocket Detail Capri - SEHP
Sale

Secret Pocket Detail Capri - SEHP

$69.95$49.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B V-Neck 3/4 Sleeve Top in yellow with UPF 50 protection, stretchy pre-shrunk fabric, and a flattering fit for all-day comfort.
Sale

V-Neck 3/4 Sleeve Top - Yellow (SNCL)

$71.95$51.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - Yellow (SNCL)
V-Neck Short Sleeve Top - Yellow (SNCL)
Sale

V-Neck Short Sleeve Top - Yellow (SNCL)

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Palazzo Pant (Wide Leg) - PAFL
Palazzo Pant (Wide Leg) - PAFL
Sale

Palazzo Pant (Wide Leg) - PAFL

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B Sleeveless Travel Dress in the JTBW print features a striking black and white pattern with hints of hot pink and hidden animals woven throughout — soft, stretchy fabric, a flattering scoop neckline, and UPF 50 protection make it the perfect dress for vacation, sunny day outings, or anywhere you want to look polished without trying too hard.
The Lulu-B Sleeveless Travel Dress in the JTBW print features a striking black and white pattern with hints of hot pink and hidden animals woven throughout — soft, stretchy fabric, a flattering scoop neckline, and UPF 50 protection make it the perfect dress for vacation, sunny day outings, or anywhere you want to look polished without trying too hard.
Sale

Sleeveless Travel Dress - JTBW

5.0 (1)

$96.95$68.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!
Secret Pocket Detail Capri - JTMU
Sale

Secret Pocket Detail Capri - JTMU

$69.95$49.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - SBBW
Asymmetrical Top - SBBW
Sale

Asymmetrical Top - SBBW

$74.95$52.0031% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck 3/4 Sleeve Top - SESF
Sale

V-Neck 3/4 Sleeve Top - SESF

$71.95$51.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck 3/4 Sleeve Top - JTBW
V-Neck 3/4 Sleeve Top - JTBW
Sale

V-Neck 3/4 Sleeve Top - JTBW

$71.95$51.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Cha Cha Tank in the SBBW print features a striking black background with white leaves and flowers accented by bright hot pink details throughout — front and back ruffles and a scoop neckline add a flirty, elevated finish to a print that makes a statement from across the room
Cha Cha Tank - SBBW
Sale

Cha Cha Tank - SBBW

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Cha Cha Tank in the PTBL print features a beautiful palm tree pattern in varying shades of blue — front and back ruffles and a scoop neckline add a flirty, feminine finish to a print that feels effortlessly coastal and vacation-ready all season long.
Cha Cha Tank - PTBL
Sale

Cha Cha Tank - PTBL

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Cha Cha Tank in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — front and back ruffles and a scoop neckline add a flirty, feminine finish to a print that gets more charming the closer you look.
Cha Cha Tank - JTMU
Sale

Cha Cha Tank - JTMU

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Cha Cha Tank - JTBW
Cha Cha Tank - JTBW
Sale

Cha Cha Tank - JTBW

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - CRLS
V-Neck Short Sleeve Top - CRLS
Sale

V-Neck Short Sleeve Top - CRLS

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - CRBL
V-Neck Short Sleeve Top - CRBL
Sale

V-Neck Short Sleeve Top - CRBL

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - SESF
V-Neck Short Sleeve Top - SESF
Sale

V-Neck Short Sleeve Top - SESF

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - JTBW
V-Neck Short Sleeve Top - JTBW
Sale

V-Neck Short Sleeve Top - JTBW

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B V-Neck Short Sleeve Top in Turquoise is crafted from lightweight, cooling fabric with UPF 50 protection — that bright, clear turquoise hue brings an instant coastal energy to any outfit, whether you're pairing it with white denim for a casual day out or tucking it into a linen skirt for something more polished.
V-Neck Short Sleeve Top - Turquoise TQCL
Sale

V-Neck Short Sleeve Top - Turquoise TQCL

$67.95$48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - White
V-Neck Short Sleeve Top - White
Sale

V-Neck Short Sleeve Top - White

from $48.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Sexy Tank in the JTBW print features a striking black and white pattern with hints of hot pink and hidden animals woven throughout — a conversation-starting print that pairs beautifully with solid neutrals and lets your personality do the talking. Cut out back detailing
Sexy Tank - JTBW
Sale

Sexy Tank - JTBW

from $51.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Sleeveless Keyhole Top in the Seahorse print features a V-style neckline with a delicate keyhole detail — that whimsical, ocean-inspired print brings a fun, feminine energy to a clean, streamlined silhouette that pairs beautifully with solids and neutrals alike.
Sleeveless Keyhole Top - Navy Seahorse (SEHN)
Sale

Sleeveless Keyhole Top - Navy Seahorse (SEHN)

$59.95$42.0030% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X

Recently viewed

Retired Lulu-b & Aryeh (SALE)

Score your favorites for less in our Retired Lulu-B & Aryeh Collection—featuring discontinued styles at up to 60% off!

These pieces are brand new, just retired, giving you the same quality, comfort, and style you love—at an incredible value. From vibrant prints to easy, everyday staples, this is your chance to grab must-have styles before they’re gone for good.

This collection includes both Lulu-B and Aryeh, known for their lightweight, breathable, and sun-protective fabrics—perfect for travel, warm weather, and everyday wear.

You’ll also find Beachtime styles, a division of Lulu-B, offering the same trusted quality with sun protection fabric and a slightly different feel.

✨ No code needed—prices are already marked down and ready to go.

⚠️ Please Note:

  • All items are final sale

  • No returns or exchanges

  • Discounts are already applied

  • Limited quantities—once they’re gone, they’re gone

✨ High-quality favorites. Major savings. Don’t wait.

Sweet Southern Charm offers one of the largest selections of Lulu-B and Aryeh styles—now at unbeatable prices. Your order ships super fast from Virginia.