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Into The Woods: A Camo Collection
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Retired Lulu-b & Aryeh (SALE)

40% Off Lulu-B & Aryeh

2 Days ONLY! Take 40% Off Everything In This Special Collection. All sales are final.

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The Cha Cha Dress features front & back ruffles, UPF 50+ protection, and a stretchy 92% nylon blend. 30.5" length, machine washable. Flattering for all sizes.
Cha Cha Dress - SSTR
Sale

Cha Cha Dress - SSTR

$105.95$74.0030% off

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Shop this sleeveless quarter zip swing dress with UPF 50 sun protection and cooling fabric. Lightweight, flattering, and perfect for warm days.
Sleeveless Zip Swing Dress - FIRW
Sale

Sleeveless Zip Swing Dress - FIRW

$96.95$68.0030% off

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The Sleeveless Ruffle Hem Dress is your go-to for beach, pool, or nights out. Flattering, versatile & made with 92% Nylon, 8% Spandex.
SPX4495 Sleeveless Ruffle Trim Dress - FIRW
Sale

SPX4495 Sleeveless Ruffle Trim Dress - FIRW

$96.95$68.0030% off

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Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - RPNY

$82.95$58.0030% off

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Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style. Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style. Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - Navy Salty (STYN)

$78.95$56.0029% off

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Lulu-B sweater, sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm, Lulu-B Clothing
Lulu-B Sweater - White Turtle (TUWT)
Sale

Lulu-B Sweater - White Turtle (TUWT)

$78.95$56.0029% off

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Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Salty (STY)

$78.95$56.0029% off

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Fabric: 92% Nylon/ 8% Spandex UPF 50+ Sun Protection V-neckline with button details 3/4-length sleeves  Straight hemline with side slits Button placket
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - PTBL

$82.95$58.0030% off

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Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Sale

V-Neck Travel Tunic - GTPK

$82.95$58.0030% off

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Lulu-B asymmetrical top with UPF50+ sun protection, stretchy nylon spandex fabric, scoop neckline, 3/4 sleeves, asymmetrical hemline, lightweight and comfortable for travel and everyday wear.
Asymmetrical Top - GTPK
Sale

Asymmetrical Top - GTPK

$74.95$53.0029% off

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Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Asymmetrical Top - RPNY
Sale

Asymmetrical Top - RPNY

$74.95$53.0029% off

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Your go-to capri for everything from morning walks to weekend errands. The Lulu-B Capri Legging is engineered with PowerFlex technology and activated air-flow so you stay cool, supported, and moving freely — all day long. Dual side pockets mean your phone and keys come with you, no bag required.
Sale

Capri Legging with Side Pocket - NVY

$62.95$29.0054% off

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Capri Legging with Side Pocket - BLK
Capri Legging with Side Pocket - BLK
Sale

Capri Legging with Side Pocket - BLK

$62.92$29.0054% off

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Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sale

Sleeveless Travel Dress - GFPN

5.0 (1)

$96.95$68.0030% off

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Feminine, flirty, and made for sunny days. The Lulu-B Cha Cha Dress in SBDY features a classic blue background with delicate white florals — charming ruffles on the front and back, a scoop neckline, and a clean straight hemline give it a romantic, effortlessly pretty silhouette that flatters every shape and size.
Feminine, flirty, and made for sunny days. The Lulu-B Cha Cha Dress in SBDY features a classic blue background with delicate white florals — charming ruffles on the front and back, a scoop neckline, and a clean straight hemline give it a romantic, effortlessly pretty silhouette that flatters every shape and size.
Sale

Cha Cha Dress - SBDY

$101.95$74.0027% off

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Beachtime - Sleeveless Ruffle Tank LFWL
Sale

Beachtime - Sleeveless Ruffle Tank LFWL

$62.95$45.0029% off

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Lulu-B 3/4 Collar Top - PTBL
Lulu-B 3/4 Collar Top - PTBL
Sale

Lulu-B 3/4 Collar Top - PTBL

$82.95$58.0030% off

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Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Lulu-B Sweater - Navy Palm Tree
Sale

Lulu-B Sweater - Navy Palm Tree

$78.95$56.0029% off

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Beachtime - Sleeveless V-Neck Ruffled Tank BPMP
Sale

Beachtime - Sleeveless V-Neck Ruffled Tank BPMP

$66.95$47.0030% off

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The Lulu-B Secret Pocket Capri in the SEHP print features a vibrant hot pink background with playful blue seahorses throughout — breathable, cooling fabric and UPF 50 protection keep you comfortable all day, while the flattering 25" inseam and hidden pocket detail make these as practical as they are eye-catching.
Secret Pocket Detail Capri - SEHP
Sale

Secret Pocket Detail Capri - SEHP

$69.95$49.0030% off

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Stay stylish & sun-safe in this UPF50 scoop neck dress. Soft, stretchy, and perfect for travel or everyday wear. A best-seller you'll love all year!
Sleeveless Travel Dress - SEHN
Sale

Sleeveless Travel Dress - SEHN

5.0 (1)

$96.95$68.0030% off

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Lulu-B V-Neck 3/4 Sleeve Top in yellow with UPF 50 protection, stretchy pre-shrunk fabric, and a flattering fit for all-day comfort.
Sale

V-Neck 3/4 Sleeve Top - Yellow (SNCL)

$71.95$51.0029% off

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V-Neck Short Sleeve Top - Yellow (SNCL)
V-Neck Short Sleeve Top - Yellow (SNCL)
Sale

V-Neck Short Sleeve Top - Yellow (SNCL)

$67.95$48.0029% off

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Lulu-B Basic Key Hole Tank - Deep Sea
Lulu-B Basic Key Hole Tank - Deep Sea
Sale

Lulu-B Basic Key Hole Tank - Deep Sea

$35.95$26.0028% off

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The Lulu-B Sleeveless Travel Dress in the JTBW print features a striking black and white pattern with hints of hot pink and hidden animals woven throughout — soft, stretchy fabric, a flattering scoop neckline, and UPF 50 protection make it the perfect dress for vacation, sunny day outings, or anywhere you want to look polished without trying too hard.
The Lulu-B Sleeveless Travel Dress in the JTBW print features a striking black and white pattern with hints of hot pink and hidden animals woven throughout — soft, stretchy fabric, a flattering scoop neckline, and UPF 50 protection make it the perfect dress for vacation, sunny day outings, or anywhere you want to look polished without trying too hard.
Sale

Sleeveless Travel Dress - JTBW

5.0 (1)

$96.95$68.0030% off

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Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!
Secret Pocket Detail Capri - JTMU
Sale

Secret Pocket Detail Capri - JTMU

$69.95$49.0030% off

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The Lulu-B Full Zip Jacket in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — a mock neck collar, two-way zipper, and contrast stitching at the seams give it a refined, athletic-inspired finish that makes a statement whether you're layering it over a matching set or pairing it with your favorite denim.
Zip Jacket - JTMU
Sale

Zip Jacket - JTMU

$92.95$66.0029% off

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Asymmetrical Top - SBBW
Asymmetrical Top - SBBW
Sale

Asymmetrical Top - SBBW

$74.95$52.0031% off

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V-Neck 3/4 Sleeve Top - SESF
Sale

V-Neck 3/4 Sleeve Top - SESF

$71.95$51.0029% off

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The Lulu-B Cha Cha Tank in the SBBW print features a striking black background with white leaves and flowers accented by bright hot pink details throughout — front and back ruffles and a scoop neckline add a flirty, elevated finish to a print that makes a statement from across the room
Cha Cha Tank - SBBW
Sale

Cha Cha Tank - SBBW

$74.95$53.0029% off

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The Lulu-B Cha Cha Tank in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — front and back ruffles and a scoop neckline add a flirty, feminine finish to a print that gets more charming the closer you look.
Cha Cha Tank - JTMU
Sale

Cha Cha Tank - JTMU

$74.95$53.0029% off

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Cha Cha Tank - JTBW
Cha Cha Tank - JTBW
Sale

Cha Cha Tank - JTBW

$74.95$53.0029% off

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Recently viewed

Retired Lulu-b & Aryeh (SALE)

Score your favorites for less in our Retired Lulu-B & Aryeh Collection—featuring discontinued styles at up to 60% off!

These pieces are brand new, just retired, giving you the same quality, comfort, and style you love—at an incredible value. From vibrant prints to easy, everyday staples, this is your chance to grab must-have styles before they’re gone for good.

This collection includes both Lulu-B and Aryeh, known for their lightweight, breathable, and sun-protective fabrics—perfect for travel, warm weather, and everyday wear.

You’ll also find Beachtime styles, a division of Lulu-B, offering the same trusted quality with sun protection fabric and a slightly different feel.

✨ No code needed—prices are already marked down and ready to go.

⚠️ Please Note:

  • All items are final sale

  • No returns or exchanges

  • Discounts are already applied

  • Limited quantities—once they’re gone, they’re gone

✨ High-quality favorites. Major savings. Don’t wait.

Sweet Southern Charm offers one of the largest selections of Lulu-B and Aryeh styles—now at unbeatable prices. Your order ships super fast from Virginia.