Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B

Fan Favorites

Clear filters
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Royal Blue pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Royal Blue pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.

Genesis Sleeveless Polo - Royal Blue

$48.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Genesis Sleeveless Polo - Navy

Genesis Sleeveless Polo - Navy

$48.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Black pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Black pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.

Genesis Sleeveless Polo - Black

$48.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Caryn Pleated Skort - Pink Palm Parade

Caryn Pleated Skort - Pink Palm Parade

$68.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Arely Front Pocket Shorts - Leaf Me Alone

Arely Front Pocket Shorts - Leaf Me Alone

$55.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Shorts that actually have pockets — and look good doing it. The Arely Front Pocket Shorts in Pink Paisley are made for warm days when you want to move freely and stay comfortable without sacrificing style. Cooling UPF50+ fabric and a wrinkle-resistant construction make these a travel essential you'll reach for again and again.

Arely Front Pocket Shorts - Pink Paisley

$55.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Arely Front Pocket Shorts - Sea Glass Mosaic

Arely Front Pocket Shorts - Sea Glass Mosaic

$55.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Quinn Tank & Shorts Set - Garden Escape

Quinn Tank & Shorts Set - Garden Escape

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Rosie Sleeveless Dress - Garden Escape

Rosie Sleeveless Dress - Garden Escape

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Feminine details meet warm-weather practicality in the Sienna Ruffle Sleeve Dress. The Blue Lagoon Blossoms print is fresh and vacation-ready, while the ruffle sleeve detail adds a soft, romantic touch to an otherwise effortless silhouette. Cooling UPF50+ fabric keeps you comfortable in the sun, and the lightweight, wrinkle-resistant construction means it looks just as good on day three of your trip as it did on day one.
Feminine details meet warm-weather practicality in the Sienna Ruffle Sleeve Dress. The Blue Lagoon Blossoms print is fresh and vacation-ready, while the ruffle sleeve detail adds a soft, romantic touch to an otherwise effortless silhouette. Cooling UPF50+ fabric keeps you comfortable in the sun, and the lightweight, wrinkle-resistant construction means it looks just as good on day three of your trip as it did on day one.

Sienna Ruffle Sleeve Dress - Blue Lagoon Blossoms

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Agatha Fitted Dress - Garden Escape

Agatha Fitted Dress - Garden Escape

$79.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Warm days call for a dress that keeps up. The Cap Sleeve Tiered Dress in Sunset Splash is lightweight, wrinkle-resistant, and built with cooling UPF50+ fabric — so you stay comfortable and protected whether you're exploring a new city or lingering over a long lunch. The tiered silhouette and V-neckline give it a feminine, effortless shape that flatters every figure.
Warm days call for a dress that keeps up. The Cap Sleeve Tiered Dress in Sunset Splash is lightweight, wrinkle-resistant, and built with cooling UPF50+ fabric — so you stay comfortable and protected whether you're exploring a new city or lingering over a long lunch. The tiered silhouette and V-neckline give it a feminine, effortless shape that flatters every figure.

Cap Sleeve Tiered Dress - Sunset Splash

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
A woman modeling a bright pink sleeveless mini dress with white trim and a white zipper detail

Mock Neck Dress - Bubble Gum Pink

$79.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Short Sleeve Tiered Dress - Pink Palm Parade

Short Sleeve Tiered Dress - Pink Palm Parade

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Laison Dress - Pink Palm Parade

Laison Dress - Pink Palm Parade

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Step into summer in a dress that does it all. The Laison Dress is designed for the woman who wants effortless style without sacrificing comfort — lightweight, breathable, and wrinkle-free, it moves with you from morning outings to golden-hour strolls.
Sale

Laison Dress - Island Nights

$81.95 $57.00 30% off

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Step into summer in a dress that does it all. The Laison Dress is designed for the woman who wants effortless style without sacrificing comfort — lightweight, breathable, and wrinkle-free, it moves with you from morning outings to golden-hour strolls.

Laison Dress - Hibiscus Nights

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Leopard Tee

Leopard Tee

from $27.95

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern Tee Turtle Tee Tracking Turtle Tee Short Sleeve Peony Tee Shirt with a Sea Turtle graphic with a patchwork design color on the turtle

Track Turtle Patch Tee

from $20.95

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
More than a tee — it's an ocean adventure. This Simply Southern youth tee comes with a QR code that lets your little one track a real sea turtle, turning every wear into a hands-on lesson in marine conservation. Features a sea turtle design with patchwork print color

Youth Tracking Turtle Tee - Patch

$20.95

3 sizes
  • S
  • M
  • L
More than a tee — it's an ocean adventure. This Simply Southern youth tee comes with a QR code that lets your little one track a real sea turtle, turning every wear into a hands-on lesson in marine conservation. Features a turtle with a bow

Youth Tracking Turtle Tee - MNDLA

$20.95

3 sizes
  • S
  • M
  • L
All the style of a skirt, all the confidence of a short. This Quilted Blue skort is built for the court, the trail, or wherever your day takes you — with a scalloped hem and UPF 50 fabric that keeps up with every move.
Sale

Scalloped Skort - Quilted Blue (QLTBL)

$38.95 $24.00 38% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
All the style of a skirt, all the confidence of a short. This Pink Camo skort is built for the court, the trail, or wherever your day takes you — with a scalloped hem and UPF 50 fabric that keeps up with every move.
Sale

Scalloped Skort - Pink Camo

$38.95 $24.00 38% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Wrapped Scalloped Dress - Black
Sale

Wrapped Scalloped Dress - Black

$50.95 $31.00 39% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
The kind of hoodie you throw on and never want to take off. With drop shoulders and a relaxed fit, this Simply Southern staple is made for slow mornings, beach walks, and everything in between.
The kind of hoodie you throw on and never want to take off. With drop shoulders and a relaxed fit, this Simply Southern staple is made for slow mornings, beach walks, and everything in between.

Relaxed Hoodie - Lobster

$48.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Surf Crew

Surf Crew

$48.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
The dress that works as hard as you do — and looks twice as good doing it. This sports dress brings a faux wrap silhouette and feminine scalloped detailing together in a polished navy colorway that transitions effortlessly from active to everyday.
Sale

Wrapped Scalloped Dress - Navy

$50.95 $31.00 39% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Scalloped Sports Dress - Pink Camo
Sale

Scalloped Sports Dress - Pink Camo

$50.95 $31.00 39% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Embroidered Sleeveless Top - Linen & Black

Embroidered Sleeveless Top - Linen & Black

$39.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length
Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length make it as practical as it is pretty, whether you're at the beach, out for brunch, or soakin

Cha Cha Tank - MCDR

$74.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lush, nature-inspired, and made for wherever the day takes you. The Lulu-B V-Neck Travel Tunic in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — a stunning V-neckline with button placket and button details, 3/4-length sleeves, straight hemline with side slits, and a smoothing nylon blend that skims your curves just right give it a polished, resort-ready look that transitions effortlessly from travel days to warm-weather outings. UPF 50+ protection and pre-shrunk
Lush, nature-inspired, and made for wherever the day takes you. The Lulu-B V-Neck Travel Tunic in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — a stunning V-neckline with button placket and button details, 3/4-length sleeves, straight hemline with side slits, and a smoothing nylon blend that skims your curves just right give it a polished, resort-ready look that transitions effortlessly from travel days to warm-weather outings. UPF 50+ protection and pre-shrunk

V-Neck Travel Tunic - MCDR

$82.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Mens Duck Call Tee

Mens Duck Call Tee

from $27.95

5 sizes
  • S
  • M
  • L
  • XL
  • XXL

Recently viewed