Wait... THIS much Simply Southern?!

Latest & Greatest — Shop What’s New!

We now have a mobile app — download Sweet Southern Charm today!

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B

Fan Favorites

Clear filters
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - GSGP

V-Neck Short Sleeve Collar Top - GSGP

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!
V-Neck Short Sleeve Top - GPRI

V-Neck Short Sleeve Top - GPRI

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!

Sleeveless Travel Dress - BNTU

5.0 (1)

$96.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Classic scoop neck dress with soft stretch fabric, flattering fit, and UPF50 sun protection for easy everyday and travel wear.
Sleeveless Travel Dress - GTPK

Sleeveless Travel Dress - GTPK

5.0 (1)

$96.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Zip Skort - GTKN
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - GTKN

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - GTPK

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear. 2-inch pull on waistband A-line styling UPF50 sun protection fabric Skirt length: 17 inches.
Zip Skort - SBKC

Zip Skort - SBKC

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric. Pattern: Bright Hot Pink Tropical Floral with white background
Zip Skort - SBPK

Zip Skort - SBPK

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - BNTU

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50 zip skort with 2-inch pull-on waistband, A-line fit, sewn-in shorts, side zip slip, zip back pocket, small front pocket, and 17-inch length.
UPF50 zip skort with 2-inch pull-on waistband, A-line fit, sewn-in shorts, side zip slip, zip back pocket, small front pocket, and 17-inch length.

Zip Skort - GISN

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - BNSS

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
Zip Skort - GISB

Zip Skort - GISB

$73.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!

Secret Pocket Detail Capri - RPNY

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!

Secret Pocket Detail Capri - GTNT

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Capri | GTKN

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - BNSS

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - GISB

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - BNTU

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.

Zip Jacket - BNTU

$92.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.
Zip Jacket - GTKN

Zip Jacket - GTKN

$92.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric. Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.

Zip Jacket - GTPK

$92.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B 3/4 Collar Top - BNSS
Elevate your everyday style with the Lulu-B 3/4 Sleeve Collar Top. Made from a breathable blend of 92% Nylon and 8% Spandex, this flattering knit top features a classic foldover polo collar and 3/4 sleeves for a polished yet relaxed look. Designed with a straight hemline and subtle 1-inch side slits for easy movement. Plus, it’s pre-shrunk and made with UPF50+ fabric—giving you superior sun protection without sacrificing comfort. Center back length: 26.5 inches.

Lulu-B 3/4 Collar Top - BNSS

$82.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B asymmetrical top with UPF50+ sun protection, stretchy nylon spandex fabric, scoop neckline, 3/4 sleeves, asymmetrical hemline, lightweight and comfortable for travel and everyday wear.
Asymmetrical Top - GTKN
Sale

Asymmetrical Top - GTKN

$74.95$53.0029% off

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Asymmetrical Top - RPNY

Asymmetrical Top - RPNY

$74.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu B short sleeve V-neck top with collar, UPF 50+ sun protection, wrinkle-free butter-soft fabric, lightweight and breathable travel top for casual wear, vacations, and everyday style.
V-Neck Short Sleeve Collar Top - RPNY

V-Neck Short Sleeve Collar Top - RPNY

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu B short sleeve V-neck top with collar, UPF 50+ sun protection, wrinkle-free butter-soft fabric, lightweight and breathable travel top for casual wear, vacations, and everyday style.
V-Neck Short Sleeve Collar Top - GTPK

V-Neck Short Sleeve Collar Top - GTPK

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This polished V-neck top from Lulu B is the travel essential your wardrobe has been waiting for. Crafted in butter-soft, wrinkle-free fabric with built-in UPF 50+ sun protection, it moves effortlessly from the airport to brunch to an afternoon in the sun — always looking freshly pressed. Print: Bright Hot Pink Tropical Floral print with white background
V-Neck Short Sleeve Collar Top - SBPK

V-Neck Short Sleeve Collar Top - SBPK

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu B short sleeve V-neck top with collar, UPF 50+ sun protection, wrinkle-free butter-soft fabric, lightweight and breathable travel top for casual wear, vacations, and everyday style.

V-Neck Short Sleeve Collar Top - BNTU

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu B short sleeve V-neck top with collar, UPF 50+ sun protection, wrinkle-free butter-soft fabric, lightweight and breathable travel top for casual wear, vacations, and everyday style.
V-Neck Short Sleeve Collar Top - GISB

V-Neck Short Sleeve Collar Top - GISB

$69.95

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
SCOUT wristlet pouch with zip closure and detachable strap, compact accessory for phone, keys, and cards. SCOUT wristlet, zip wristlet pouch, hands-free accessory, travel wristlet, everyday wristlet, small zipper pouch, Sweet Southern Charm SCOUT

Kate Wristlet - Bloom Service

$21.95

SCOUT two-way toiletry bag with two zipper compartments, rectangular design that stands upright for organized travel essentials. SCOUT toiletry bag, two compartment toiletry bag, travel toiletry organizer, cosmetic travel bag, upright toiletry bag, SCOUT bags, Sweet Southern Charm travel accessories

Two-Way Toiletry Bag - Black

$35.95

Kendra Scott Brynne Shell Gold Stud Earrings with shell-shaped stones in a textured gold frame, beach-inspired stud earrings. Kendra Scott stud earrings, shell stud earrings, gold shell earrings, coastal jewelry, beach-inspired earrings, women’s gold studs, summer jewelry, Sweet Southern Charm jewelry, Kendra Scott authorized retailer

Brynne Shell Gold Stud Earrings in Abalone Shell

$75.00

Recently viewed

Fan Favorites