Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Lulu-B Tops

Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Sale

Lulu-B Sweater - Navy Palm Tree

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Seahorse (KNSH)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - EMRL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - PTBL

Asymmetrical Top - PTBL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in the PTBL print features a serene blue palm tree pattern — butter-soft, wrinkle-free fabric, a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, resort-inspired look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - PTBL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Collar Top - SNCL

V-Neck Short Sleeve Collar Top - SNCL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - CRCL

Asymmetrical Top - CRCL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Light Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a soft, warm yellow hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings a bright, happy energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is pretty.

Asymmetrical Top - Light Yellow (SNCL)

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Bright Hot Pink is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a head-turning hot pink hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings serious color energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is eye-catching.

Asymmetrical Top - BHP

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beachtime - Sleeveless V-Neck Ruffled Tank - BTDT
Sale

Beachtime - Sleeveless V-Neck Ruffled Tank - BTDT

Regular price $66.95 $47.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B V-Neck Short Sleeve Collar Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, sophisticated look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLU

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Bright Hot Pink is crafted from butter-soft, wrinkle-free fabric in a head-turning hot pink hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, statement-making look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BHP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B V-Neck Short Sleeve Collar Top in Black is crafted from butter-soft, wrinkle-free fabric — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, put-together look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B V-Neck 3/4 Sleeve Top in yellow with UPF 50 protection, stretchy pre-shrunk fabric, and a flattering fit for all-day comfort.
Sale

V-Neck 3/4 Sleeve Top - Yellow (SNCL)

Regular price $71.95 $51.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Sleeveless Keyhole Top in Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a warm, sunny yellow hue — a chic V-neckline with a keyhole detail and a straight hemline give it a flirty, polished finish that works just as well tucked into your favorite bottoms as it does worn on its own.

Sleeveless Key Hole Top - Yellow (SNCL)

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Sleeveless Tank in Turquoise, featuring a soft, stretchy nylon-spandex blend, a classic tank neckline, straight hemline, and breathable, easy-care fabric.

Lulu-B Tank - Turquoise (TUR)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X