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Not sure where to start? Try these collections:

Lulu-B

Lulu-B 3/4 Collar Top - BLK
Lulu-B 3/4 Collar Top - BLK

Lulu-B 3/4 Collar Top - BLK

$82.95

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Lulu-B 29" Inseam Pant - GFEN
Sale

Lulu-B 29" Inseam Pant - GFEN

Regular price$71.95$51.0029% off

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Asymmetrical Top - NVY
Asymmetrical Top - NVY

Asymmetrical Top - NVY

$74.95

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Secret Pocket Detail Capri - GDBP
Secret Pocket Detail Capri - GDBP

Secret Pocket Detail Capri - GDBP

$69.95

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Textured Cardigan - Periwinkle (BPW)
Textured Cardigan - Periwinkle (BPW)

Textured Cardigan - Periwinkle (BPW)

$55.95

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Lulu-B 3/4 Collar Top - NVY
Lulu-B 3/4 Collar Top - NVY

Lulu-B 3/4 Collar Top - NVY

$82.95

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Lulu-B 3/4 Collar Top - EMRL
Lulu-B 3/4 Collar Top - EMRL

Lulu-B 3/4 Collar Top - EMRL

$82.95

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Lulu-B 3/4 Collar Top - BLU
Lulu-B 3/4 Collar Top - BLU

Lulu-B 3/4 Collar Top - BLU

$82.95

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 The Lulu-B 3/4 Sleeve Collar Top in Bright Hot Pink brings a head-turning pop of color to any warm-weather look — a classic foldover polo collar, 3/4 sleeves, straight hemline, and subtle 1-inch side slits for easy movement give it a polished yet relaxed silhouette that works effortlessly from a morning walk to a dressed-up afternoon out.
 The Lulu-B 3/4 Sleeve Collar Top in Bright Hot Pink brings a head-turning pop of color to any warm-weather look — a classic foldover polo collar, 3/4 sleeves, straight hemline, and subtle 1-inch side slits for easy movement give it a polished yet relaxed silhouette that works effortlessly from a morning walk to a dressed-up afternoon out.

Lulu-B 3/4 Collar Top - BHP

$82.95

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Lulu-B Shorts - NVY
Lulu-B Shorts - NVY

Lulu-B Shorts - NVY

$55.95

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Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - NVY

V-Neck Short Sleeve Collar Top - NVY

$69.95

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Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - LMCL

V-Neck Short Sleeve Collar Top - LMCL

$69.95

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Sleeveless Key Hole Top - LMCL
Sleeveless Key Hole Top - LMCL

Sleeveless Key Hole Top - LMCL

$59.95

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Lulu-B 3/4 Collar Top - PTBL
Lulu-B 3/4 Collar Top - PTBL
Sale

Lulu-B 3/4 Collar Top - PTBL

Regular price$82.95$58.0030% off

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Lulu-B Shorts - SEHW
Lulu-B Shorts - SEHW

Lulu-B Shorts - SEHW

$55.95

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Stay cool, stylish, and protected with this must-have pullover dress. Crafted from a breathable 92% Nylon / 8% Spandex blend, it offers a flattering fit with just the right amount of stretch. The short sleeves and V-neckline with a smart collar create a polished yet relaxed look, perfect for everything from brunch to beach walks.
Short Sleeve Travel Dress - GNVY

Short Sleeve Travel Dress - GNVY

$87.95

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Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.
Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.

V-Neck Short Sleeve Collar Top - GNVY

$69.95

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Sleek, stylish, and sun-smart — this Sleeveless Keyhole Top is made from a soft 92% Nylon and 8% Spandex blend for a comfortable stretch fit. It features a flattering V-neckline with a keyhole detail, a straight hemline, and a 23-inch center length. Pre-shrunk for consistent sizing and offering UPF 50 sun protection, it's perfect for warm-weather outings. Easy to care for—just machine wash and hang dry.
Sleek, stylish, and sun-smart — this Sleeveless Keyhole Top is made from a soft 92% Nylon and 8% Spandex blend for a comfortable stretch fit. It features a flattering V-neckline with a keyhole detail, a straight hemline, and a 23-inch center length. Pre-shrunk for consistent sizing and offering UPF 50 sun protection, it's perfect for warm-weather outings. Easy to care for—just machine wash and hang dry.

Sleeveless Key Hole Top - GNVY

$59.95

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Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Lulu-B Sweater - Navy Palm Tree
Sale

Lulu-B Sweater - Navy Palm Tree

Regular price$78.95$56.0029% off

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Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts
Lulu-B Shorts - GNVY

Lulu-B Shorts - GNVY

$55.95

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The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - EMRL

$69.95

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Lulu-B Bike Shorts - BHP

$37.95

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Lulu-B Bike Shorts - BLK

$37.95

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Lulu-B Clothing 
Secret Detail Pocket Capri
Style SPX1521
Pink Palm Tree Print
Secret Pocket Detail Capri - PTPK

Secret Pocket Detail Capri - PTPK

$69.95

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Asymmetrical Top - PTBL
Asymmetrical Top - PTBL

Asymmetrical Top - PTBL

$74.95

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The Lulu-B V-Neck Short Sleeve Collar Top in the PTBL print features a serene blue palm tree pattern — butter-soft, wrinkle-free fabric, a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, resort-inspired look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.
V-Neck Short Sleeve Collar Top - PTBL

V-Neck Short Sleeve Collar Top - PTBL

$69.95

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V-Neck Short Sleeve Collar Top - SNCL
V-Neck Short Sleeve Collar Top - SNCL

V-Neck Short Sleeve Collar Top - SNCL

$69.95

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Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!
Lulu-B Shorts - PTPK

Lulu-B Shorts - PTPK

$55.95

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The Lulu-B Asymmetrical Top in Light Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a soft, warm yellow hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings a bright, happy energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is pretty.
Asymmetrical Top - Light Yellow (SNCL)

Asymmetrical Top - Light Yellow (SNCL)

$74.95

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The Lulu-B Asymmetrical Top in Bright Hot Pink is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a head-turning hot pink hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings serious color energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is eye-catching.
Asymmetrical Top - BHP

Asymmetrical Top - BHP

$74.95

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 The Lulu-B Asymmetrical Top in White is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that pairs beautifully with every color, print, and bottom in your wardrobe. UPF 50 protection and pre-shrunk construction make it as practical as it is polished.
Asymmetrical Top - White (WHT)

Asymmetrical Top - White (WHT)

$74.95

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Secret Pocket Detail Capri - NVY
Secret Pocket Detail Capri - NVY

Secret Pocket Detail Capri - NVY

$69.95

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Lulu-B

Ships within 24 to 48 hours from Colonial Heights, Virginia

Sweet Southern Charm carries one of the largest selections of Lulu B around.  We feature tons of New Release patterns and staple pieces as well.  Tops, dresses, pants, skorts, travel jackets, leggings & more we are sure to have what you are looking for.   We offer in store shopping and online!  Our fabulous team of ladies is here to help you with any questions you may have.  Just give us a call at (804) 606-7467 Monday through Saturday. Have fun shopping our amazing selection of Lulu B and we look forward to getting to know you!

Founded in Hialeah Miami in 1977, Lulu-B was founded with the idea that clothing is an expression of one’s identity, it should be colorful, fun, comfortable, yet functional.

 Lulu-B clothing offers UPF50 protective clothing for your days out in the sun. Looking for a pair of Capris or Skorts? Take a look through our Ladies Pants. If you need a chic Keyhole Dress for dinner or perhaps a Travel Dress or more check out our collection of Dresses. Stay cool and comfortable in the warmer temperatures with a Lulu B. Feel and look great with Lulu-B clothing today!

LULU-B CLOTHING NOW HAS A SISTER COMPANY BEACHTIME! We are SOO excited to add this new sister company to our HUGE selection of Lulu-B Clothing!