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Psst...40% Off!

40% Off Lulu B & Aryeh

Only 2 days to shop thi special collection on sale!

All sale items are final.
Use code PSST40 @ checkout.
Sale ends 9/7 at 11:59 pm est.

Step into summer in a dress that does it all. The Laison Dress is designed for the woman who wants effortless style without sacrificing comfort — lightweight, breathable, and wrinkle-free, it moves with you from morning outings to golden-hour strolls.
Laison Dress - Hibiscus Nights

Laison Dress - Hibiscus Nights

$81.95

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Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length
Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length make it as practical as it is pretty, whether you're at the beach, out for brunch, or soakin

Cha Cha Tank - MCDR

$74.95

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Lush, nature-inspired, and made for wherever the day takes you. The Lulu-B V-Neck Travel Tunic in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — a stunning V-neckline with button placket and button details, 3/4-length sleeves, straight hemline with side slits, and a smoothing nylon blend that skims your curves just right give it a polished, resort-ready look that transitions effortlessly from travel days to warm-weather outings. UPF 50+ protection and pre-shrunk
Lush, nature-inspired, and made for wherever the day takes you. The Lulu-B V-Neck Travel Tunic in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — a stunning V-neckline with button placket and button details, 3/4-length sleeves, straight hemline with side slits, and a smoothing nylon blend that skims your curves just right give it a polished, resort-ready look that transitions effortlessly from travel days to warm-weather outings. UPF 50+ protection and pre-shrunk

V-Neck Travel Tunic - MCDR

$82.95

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Bodycon Skort - Blue Lagoon Blossoms
A skirt that flatters, shorts that cover — and drawstrings that let you decide how much of both. The Bodycon Skort in Blue Lagoon Blossoms hugs your curves in all the right places while built-in shorts keep you comfortable and confident through every move. Adjustable side drawstrings let you customize the length and ruching on the fly, so you can dial up the sporty or lean into the feminine depending on the moment. The Blue Lagoon Blossoms print — bold blues, fresh green
Bodycon Skort - Blue Lagoon Blossoms

Bodycon Skort - Blue Lagoon Blossoms

$68.95

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Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Blue/Navy/Teal/White Palm Tree Pattern
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Blue/Navy/Teal/White Palm Tree Pattern

Lulu-B Tank - PTBL

$55.95

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Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.
Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.

Open Cut Dress - GTSB

$96.95

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Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sleeveless Travel Dress - KGCL

Sleeveless Travel Dress - KGCL

5.0 (1)

$96.95

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Zip Skort - GTBB
Lulu-B Zip Skort - GTBB & Vneck white top

Zip Skort - GTBB

$73.95

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Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!

Secret Pocket Detail Capri - GTSB

$69.95

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Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!
Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!

V-Neck Short Sleeve Top - GTSB

$69.95

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Black white and pink heart tiered maxi 52 inch
Black white and pink heart tiered maxi 52 inch

Beachtime Sleeveless 52" Dress - HSNU

$96.95

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Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print
Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print

Beachtime - Sleeveless Zip Tank - DYPK

$66.95

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Hot Pink Skort with white flowers printed on it with lime green flower centers. Designed with a flattering, easy-to-wear fit that works across a range of body types. If you’re between sizes, size up for a more relaxed feel. The built-in shorts underneath provide comfortable coverage and stay in place all day.
Hot Pink Skort with white flowers printed on it with lime green flower centers. Designed with a flattering, easy-to-wear fit that works across a range of body types. If you’re between sizes, size up for a more relaxed feel. The built-in shorts underneath provide comfortable coverage and stay in place all day.

Beachtime Two Pocket Skort - DYPK

$73.95

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Florence Dress - Moonlit Magnolia
Florence Dress - Moonlit Magnolia

Florence Dress - Moonlit Magnolia

$81.95

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Sleeveless Pleated Dress – Lemon Blossom Breeze
Sleeveless Pleated Dress – Lemon Blossom Breeze
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Mock Neck Dress - Island Escape
Mock Neck Dress - Island Escape

Mock Neck Dress - Island Escape

$79.95

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Mock Neck Dress - Pink Citrus Bloom
Mock Neck Dress - Pink Citrus Bloom

Mock Neck Dress - Pink Citrus Bloom

$79.95

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Mock Neck Dress - Lemon Blossom Breeze
Mock Neck Dress - Lemon Blossom Breeze

Mock Neck Dress - Lemon Blossom Breeze

$79.95

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Amelie Skort - Lemon Blossom
Amelie Skort - Lemon Blossom

Amelie Skort - Lemon Blossom

$68.95

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Amelie Skort - Neon Pink
Amelie Skort - Neon Pink

Amelie Skort - Neon Pink

$68.95

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Fresh, flirty, and made for sunny days, the Caryn Pleated Skort – Spring Fling blends feminine style with performance comfort. Designed with a flattering pleated silhouette, this skort adds easy movement and polish to any outfit. Crafted from UPF 50 sun-protective fabric, it helps shield your skin while keeping you cool and comfortable.
Caryn Pleated Skort - Spring Fling

Caryn Pleated Skort - Spring Fling

$68.95

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Bright, sporty, and sunshine-ready, the Aryeh Giselle Skort in Neon Reef is built for women who want to stand out and move freely. A bold Neon Reef print and functional front pockets make this skort as practical as it is eye-catching — perfect for outdoor adventures, travel days, and everything in between.
Giselle Skort - Neon Reef

Giselle Skort - Neon Reef

$68.95

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The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities
The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities

Amelie Skort – Garden Party

$68.95

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The skort that does it all. The Aryeh Shelby Skort in Tropical Nightfall brings together athletic-inspired style and all-day comfort in one effortless piece. Sleek contrast trim elevates the look while UPF sun-protective fabric keeps you shielded and cool — whether you're exploring a new city, hitting the resort pool deck, or running weekend errands.
Shelby Skort - Tropical Nightfall

Shelby Skort - Tropical Nightfall

$68.95

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Florence Dress - Pink Palm Parade
Florence Dress - Pink Palm Parade

Florence Dress - Pink Palm Parade

$81.95

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Short Sleeve Pleated Dress - Bahama Bloom
Short Sleeve Pleated Dress - Bahama Bloom
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Sleeveless Pleated Dress – Tropical Nightfall
Sleeveless Pleated Dress – Tropical Nightfall
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This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.

Amari Skirted Romper - Bubble Gum

$81.95

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 This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
Amari Skirted Romper - Black

Amari Skirted Romper - Black

$81.95

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Amari Skirted Romper - Pink Palm Parade
Amari Skirted Romper - Pink Palm Parade

Amari Skirted Romper - Pink Palm Parade

$81.95

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Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty.
Print: Turquoise background with multi color flowers/swirls
Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty.
Print: Turquoise background with multi color flowers/swirls

Amari Skirted Romper - Bahama Bloom

$81.95

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This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
Amari Skirted Romper - Neon Pink

Amari Skirted Romper - Neon Pink

$81.95

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