Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

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Tax Free Weekend

UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - BNTU

$73.95

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7 sizes
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Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!

Secret Pocket Detail Capri - RPNY

$69.95

Unit price
per 

7 sizes
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UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - GTPK

$69.95

Unit price
per 

7 sizes
  • XS
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  • 1X
  • 2X
Mens Cool Duck Long Sleeve Tee
Sale

Mens Cool Duck Long Sleeve Tee

Regular price from $17.00 39% off

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5 sizes
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  • XXL
Asymmetrical Top - NVY

Asymmetrical Top - NVY

$74.95

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per 

7 sizes
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Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Sale

Asymmetrical Top - GNVY

Regular price from $53.00 29% off

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7 sizes
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The Lulu-B Asymmetrical Top in Bright Hot Pink is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a head-turning hot pink hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings serious color energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is eye-catching.

Asymmetrical Top - BHP

$74.95

Unit price
per 

7 sizes
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  • 1X
  • 2X
Simply Southern Tee
Cow Logo Tee

Cow Logo Tee

from $19.95

Unit price
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5 sizes
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  • XXL
The Lulu-B Sleeveless Keyhole Top in Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a warm, sunny yellow hue — a chic V-neckline with a keyhole detail and a straight hemline give it a flirty, polished finish that works just as well tucked into your favorite bottoms as it does worn on its own.

Sleeveless Key Hole Top - Yellow (SNCL)

$59.95

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6 sizes
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Simply Southern Tee
Short Sleeve Tee
apparently i have an attitude

Youth Attitude Tee

$19.95

Unit price
per 

3 sizes
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The Lulu-B Zip Skort in the SEHP print features charming blue seahorses on a vibrant hot pink background — a flattering A-line silhouette, sewn-in shorts for extra coverage, and UPF 50+ protection make it as practical as it is fun to wear, whether you're out on the water, running errands, or heading to brunch.
Lulu-B Sweater - White Seahorse
Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.

Zip Skort - SEHP

$73.95

Unit price
per 

6 sizes
  • XS
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  • 1X
Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!
Sale

Secret Pocket Detail Capri - SBBW

Regular price $69.95 $49.00 30% off

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7 sizes
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The Sleeveless Keyhole Top in the Palm Tree print features a bold pink, orange, and yellow palm tree design with a V-style neckline and delicate keyhole detail — that warm, sun-drenched print brings an instant resort energy to any warm-weather outfit, whether you're poolside or out for brunch.
The Sleeveless Keyhole Top in the Palm Tree print features a bold pink, orange, and yellow palm tree design with a V-style neckline and delicate keyhole detail — that warm, sun-drenched print brings an instant resort energy to any warm-weather outfit, whether you're poolside or out for brunch.

Sleeveless Keyhole Top - PTPK

$62.95

Unit price
per 

6 sizes
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  • 1X
Lulu-B Full Zip Jacket - Black
Sale

Zip Jacket - Black

Regular price $92.95 $66.00 29% off

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6 sizes
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  • 1X
SPX4501 Sexy Dress - MDNT
Sale

SPX4501 Sexy Dress - MDNT

Regular price $94.95 $67.00 29% off

Unit price
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6 sizes
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  • 1X
Mens Beer Long Sleeve Tee
Sale

Mens Beer Long Sleeve Tee

Regular price from $16.00 41% off

Unit price
per 

5 sizes
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  • XXL