Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Storewide Discount

Teleties Spiral Hair Coils - Cabana Cutie

Teleties Spiral Hair Coils - Cabana Cutie

from $7.99

Unit price
per 

2 sizes
  • Small
  • Large
Teleties Flat Round Clip - Summer Crush

Teleties Flat Round Clip - Summer Crush

from $9.99

Unit price
per 

4 sizes
  • Tiny
  • Small
  • Medium
  • Large
Teleties Flat Round Clip - Cabana Cutie

Teleties Flat Round Clip - Cabana Cutie

from $9.99

Unit price
per 

4 sizes
  • Tiny
  • Small
  • Medium
  • Large
Teleties Spiral Hair Coils - Summer Crush

Teleties Spiral Hair Coils - Summer Crush

from $7.99

Unit price
per 

2 sizes
  • Small
  • Large
UPF50 Sun protection pull on skort.
UPF50 Sun protection pull on skort.

Zip Skort - CHRN

$73.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V Neck Collar Top, UPF50 Sun Protection, Base Color Navy

V-Neck Short Sleeve Collar Top - CHRN

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Iced Cup Coolie (Medium) – Oh My Stars
Swig coolie 
Print: navy back ground with red, white and blue stars and a big red bow.

Iced Cup Coolie (Medium) - Oh My Stars

$14.95

Unit price
per 

Shop this sleeveless quarter zip swing dress with UPF 50 sun protection and cooling fabric. Lightweight, flattering, and perfect for warm days.

Sleeveless Zip Swing Dress - FIRW

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Full Zip Jacket in a bold firework print — white, hot pink, blue & purple. UPF 50+, cooling fabric, two-way zip. Perfect for outdoor style.

Zip Jacket - FIRW

$92.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool and protected in the Lulu-B Sleeveless V-Neck Tank. Lightweight, breathable SPX fabric with UPF 50+ sun protection. Quick-drying and versatile.

Sleeveless V-Neck Tank - FIRN

$66.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Sleeveless Ruffle Hem Dress is your go-to for beach, pool, or nights out. Flattering, versatile & made with 92% Nylon, 8% Spandex.

SPX4495 Sleeveless Ruffle Trim Dress - FIRW

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!

Secret Pocket Detail Capri - FIRW

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay active in style with this lightweight Zip Skort featuring UPF50+ sun protection, pockets, sewn-in shorts, and a comfy pull-on waistband. 17" length.

Zip Skort - FIRW

$73.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 Lulu-B V-Neck 3/4 Sleeve Top with UPF 50 protection. Lightweight, stretchy & pre-shrunk for a perfect fit—ideal for outdoor activities & everyday wear.

V-Neck 3/4 Sleeve Top - FIRW

$78.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and sun-safe in our V-Neck Short Sleeve Top! Lightweight, breathable, and designed with UPF fabric—perfect for outdoor adventures and everyday wear

V-Neck Short Sleeve Top - FIRW

$72.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Patriotic Decals Tee
Sold out

Patriotic Decals Tee

from $28.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL