Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B

Black Friday Sale

Clear filters
V-Neck Short Sleeve Top - CRLS
Sale

V-Neck Short Sleeve Top - CRLS

$67.95 $48.00 29% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - SESF
Sale

V-Neck Short Sleeve Top - SESF

$67.95 $48.00 29% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - SBPR
Sale

V-Neck Short Sleeve Top - SBPR

$67.95 $48.00 29% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Sleeveless Keyhole Top in the Seahorse print features a V-style neckline with a delicate keyhole detail — that whimsical, ocean-inspired print brings a fun, feminine energy to a clean, streamlined silhouette that pairs beautifully with solids and neutrals alike.
Sale

Sleeveless Keyhole Top - Navy Seahorse (SEHN)

$59.95 $42.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Turn heads with the flirty and fun Cha Cha Tank! Designed with soft, stretchy fabric and UPF50 protection, this feminine favorite features front and back ruffles, a scoop neckline, and a straight hemline at the waist. At 30.5" long, it pairs perfectly with any bottoms for effortless summer style. Machine washable and hang dry for easy care—add a little cha cha to your wardrobe today!

Cha Cha Tank - Lime (LMCL)

$74.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4579 Midi Sleeveless Ruffle Trim Dress - MDNT
Sale

SPX4579 Midi Sleeveless Ruffle Trim Dress - MDNT

$87.95 $62.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4552 Puff Sleeve Dress - DTNU
Sale

SPX4552 Puff Sleeve Dress - DTNU

$91.95 $64.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4552 Puff Sleeve Dress - PAVN
Sale

SPX4552 Puff Sleeve Dress - PAVN

$91.95 $64.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B Cha Cha Tank in Bright Periwinkle is crafted from soft, stretchy fabric with front and back ruffles that bring a playful, feminine charm to any outfit — that bright, blue-violet hue is fresh and unexpected, making it a standout piece in your warm-weather wardrobe.

Cha Cha Tank - Bright Periwinkle (BPW)

$74.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
SPX4579 Midi Sleeveless Ruffle Trim Dress - PAPW
Sale

SPX4579 Midi Sleeveless Ruffle Trim Dress - PAPW

$96.95 $68.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sweet Grace - Multisurface Cleaner

Sweet Grace - Multisurface Cleaner

$16.95

Indulge in the obsession-worthy scent of Sweet Grace while you cleanse, exfoliate, and hydrate your skin. Our luxurious bath sponge doubles as a gentle body buffer, creating a rich, creamy lather with just a little water and a squeeze. Pamper yourself with this simple self-care essential and enjoy the captivating fragrance of Sweet Grace all day long. How to Use: Wet sponge under warm running water and gently squeeze to form a creamy lather. Massage over wet skin in a circular motion to leave you smelling
Indulge in the obsession-worthy scent of Sweet Grace while you cleanse, exfoliate, and hydrate your skin. Our luxurious bath sponge doubles as a gentle body buffer, creating a rich, creamy lather with just a little water and a squeeze. Pamper yourself with this simple self-care essential and enjoy the captivating fragrance of Sweet Grace all day long. How to Use: Wet sponge under warm running water and gently squeeze to form a creamy lather. Massage over wet skin in a circular motion to leave you smelling

Sweet Grace - Body Wash Sponge

$18.95

Sweet Grace - Wrinkle Release Spray

Sweet Grace - Wrinkle Release Spray

$16.95

Sweet Grace is in season all year long with the Sweet Grace Flower Diffuser! Enjoy the fragrance of Sweet Grace as well as the beauty of a flower as it turns pink and blooms over the course of 60 days.
Sweet Grace is in season all year long with the Sweet Grace Flower Diffuser! Enjoy the fragrance of Sweet Grace as well as the beauty of a flower as it turns pink and blooms over the course of 60 days.

Flower Diffuser - Sweet Grace

$40.95

Racer Back Dress - Pink Citrus Bloom
Sale

Racer Back Dress - Pink Citrus Bloom

$76.95 $54.00 30% off

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Tabatha Suede Ruffle Neck Top - Burgundy
Sale

Tabatha Suede Ruffle Neck Top - Burgundy

$49.95 $20.00 60% off

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Brand | Aryeh Color | Aqua Oasis — cool aqua tones with a fresh, water-inspired print Hem | Delicate lace hem for a feminine, elevated finish Built-In Shorts | Full coverage for active wear, travel, and outdoor activities Fabric | UPF 50+ sun-protective fabric
Brand | Aryeh Color | Aqua Oasis — cool aqua tones with a fresh, water-inspired print Hem | Delicate lace hem for a feminine, elevated finish Built-In Shorts | Full coverage for active wear, travel, and outdoor activities Fabric | UPF 50+ sun-protective fabric

Amelie Skort – Aqua Oasis

$68.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Lulu-B Rhinestone Cardigan - Navy (NVY) Style | Open-front cardigan Color | Navy (NVY) Detail | Scattered rhinestone embellishment Fabric | Lightweight knit

Lulu-B Rhinestone Cardigan - Navy (NVY)

$70.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Key Details Style | Open-front cardigan Fabric | Lightweight knit — soft, breathable, and easy to wear Color | Navy (NVY) Sleeve | Long sleeve Care | Follow garment care label instructions Brand | Lulu-B

Lulu-B Cardigan Sweater - Navy (NVY)

$62.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Brand | Aryeh Color | Island Time — navy blue background with bold coral reef pattern Hem | Delicate lace hem for a feminine, elevated finish Built-In Shorts | Full coverage for active wear, travel, and outdoor activities Fabric | UPF 50+ sun-protective fabric Fit | True to size with a relaxed, comfortable waistband Sizes Available | XS, S, M, L, XL
Brand | Aryeh Color | Island Time — navy blue background with bold coral reef pattern Hem | Delicate lace hem for a feminine, elevated finish Built-In Shorts | Full coverage for active wear, travel, and outdoor activities Fabric | UPF 50+ sun-protective fabric Fit | True to size with a relaxed, comfortable waistband Sizes Available | XS, S, M, L, XL

Amelie Skort – Island Time

$68.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
The Lulu-B Textured Cardigan Coral— lightweight woven texture, airy arm coverage, bold color. A vibrant layering piece for warm-weather style.

Textured Cardigan - Coral (CRCL)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Neckline | Ruffle V-neckline Sleeves | Sleeveless Sun Protection | UPF50+ fabric Fabric | 80% Nylon, 20% Spandex — lightweight, breathable, quick-drying
Neckline | Ruffle V-neckline Sleeves | Sleeveless Sun Protection | UPF50+ fabric Fabric | 80% Nylon, 20% Spandex — lightweight, breathable, quick-drying

Evelyn Sleeveless Top - Bubblegum Pink

$59.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Color | Navy blue with pink, green, and blue tropical print Neckline | Collared Silhouette | Sleeveless with pleated bottom Coverage | Unattached shorts included for extra confidence Fabric | 80% Nylon / 20% Spandex — smooth and stretchy Sun Protection | UPF 50+
Color | Navy blue with pink, green, and blue tropical print Neckline | Collared Silhouette | Sleeveless with pleated bottom Coverage | Unattached shorts included for extra confidence Fabric | 80% Nylon / 20% Spandex — smooth and stretchy Sun Protection | UPF 50+

Lottie Sleeveless Pleated Dress

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Shop this sleeveless quarter zip swing dress with UPF 50 sun protection and cooling fabric. Lightweight, flattering, and perfect for warm days.
Sale

Sleeveless Zip Swing Dress - FIRW

$96.95 $68.00 30% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Full Zip Jacket in a bold firework print — white, hot pink, blue & purple. UPF 50+, cooling fabric, two-way zip. Perfect for outdoor style.

Zip Jacket - FIRW

$92.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool and protected in the Lulu-B Sleeveless V-Neck Tank. Lightweight, breathable SPX fabric with UPF 50+ sun protection. Quick-drying and versatile.

Sleeveless V-Neck Tank - FIRN

$66.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Shop the Lulu B Short Sleeve V-Neck Top with Collar. Butter-soft, wrinkle-free fabric with UPF 50+ sun protection — perfect for travel and everyday elegance.

V-Neck Short Sleeve Collar Top -MCDR

$69.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Royal Blue pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.
Classic polo structure, reimagined for warm weather. The Genesis Sleeveless Polo in Royal Blue pairs a polished collar V-neck with delicate ruffle detail at the underarms — a feminine touch that sets it apart from the standard. Cooling UPF50+ fabric keeps you protected and comfortable, while the lightweight, wrinkle-resistant construction makes it a reliable go-to from the golf course to the patio.

Genesis Sleeveless Polo - Royal Blue

$48.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Rosie Sleeveless Dress - Garden Escape

Rosie Sleeveless Dress - Garden Escape

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Feminine details meet warm-weather practicality in the Sienna Ruffle Sleeve Dress. The Blue Lagoon Blossoms print is fresh and vacation-ready, while the ruffle sleeve detail adds a soft, romantic touch to an otherwise effortless silhouette. Cooling UPF50+ fabric keeps you comfortable in the sun, and the lightweight, wrinkle-resistant construction means it looks just as good on day three of your trip as it did on day one.
Feminine details meet warm-weather practicality in the Sienna Ruffle Sleeve Dress. The Blue Lagoon Blossoms print is fresh and vacation-ready, while the ruffle sleeve detail adds a soft, romantic touch to an otherwise effortless silhouette. Cooling UPF50+ fabric keeps you comfortable in the sun, and the lightweight, wrinkle-resistant construction means it looks just as good on day three of your trip as it did on day one.

Sienna Ruffle Sleeve Dress - Blue Lagoon Blossoms

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Warm days call for a dress that keeps up. The Cap Sleeve Tiered Dress in Sunset Splash is lightweight, wrinkle-resistant, and built with cooling UPF50+ fabric — so you stay comfortable and protected whether you're exploring a new city or lingering over a long lunch. The tiered silhouette and V-neckline give it a feminine, effortless shape that flatters every figure.
Warm days call for a dress that keeps up. The Cap Sleeve Tiered Dress in Sunset Splash is lightweight, wrinkle-resistant, and built with cooling UPF50+ fabric — so you stay comfortable and protected whether you're exploring a new city or lingering over a long lunch. The tiered silhouette and V-neckline give it a feminine, effortless shape that flatters every figure.

Cap Sleeve Tiered Dress - Sunset Splash

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length
Flirty, feminine, and made for sunny adventures. The Lulu-B Cha Cha Tank in MCDR features a beautiful tropical floral and water scene with charming dragonfly details — front and back ruffles, a scoop neckline, and a straight hemline give it a playful, resort-inspired silhouette that pairs effortlessly with any bottom for an effortless warm-weather look. Soft, stretchy fabric with UPF 50 protection and a 30.5" length make it as practical as it is pretty, whether you're at the beach, out for brunch, or soakin

Cha Cha Tank - MCDR

$74.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X

Recently viewed