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dress features a cutout back that adds a touch of allure and a straight fit that flatters your figure.
pink/green/white geometric printed maxi dress with cut outs on the back of the dress
dress features a cutout back that adds a touch of allure and a straight fit that flatters your figure.
pink/green/white geometric printed maxi dress with cut outs on the back of the dress

Sexy Maxi Dress - GTPK

$96.95

Unit price
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6 sizes
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  • 1X
Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.
Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.

Open Cut Dress - GTSB

$96.95

Unit price
per 

6 sizes
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  • 1X
Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print
Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print

Beachtime - Sleeveless Zip Tank - DYPK

$66.95

Unit price
per 

6 sizes
  • XS
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  • L
  • XL
  • 1X
Mock Neck Dress - Pink Citrus Bloom

Mock Neck Dress - Pink Citrus Bloom

$79.95

Unit price
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5 sizes
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  • XL
Fresh, flirty, and made for sunny days, the Rosario Ruffle Skort in Navy Tropical Forest blends feminine style with performance comfort. A lush tropical print and playful ruffle hem add effortless polish and easy movement — whether you’re strolling a boardwalk, catching a flight, or spending the day outdoors in style.

Rosario Ruffle Skort - Navy Tropical Forest

$68.95

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5 sizes
  • XS
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  • L
  • XL
Short Sleeve Pleated Dress - Bahama Bloom

Short Sleeve Pleated Dress - Bahama Bloom

$81.95

Unit price
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5 sizes
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Pink Citrus Bloom sleeveless ruffle polo with UPF50 sun protection and wrinkle-free fabric.

Pattern Features: Pink/Green Floral Print with Lemons/Limes with in the floral print

Ruffle Sleeve Polo Top - Pink Citrus Bloom

$59.95

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5 sizes
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Pink Citrus Bloom Front Zip Polo with white collar trim, gold zipper, short sleeves, UPF50+ sun protection, & wrinkle-free fabric.

Features a floral print with Lime and Lemon detail throughout the polo.

Front Zip Polo - Pink Citrus Bloom

$59.95

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per 

5 sizes
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Lulu-B sweater, sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm, Lulu-B Clothing
Sale

Lulu-B Sweater - White Turtle (TUWT)

Regular price $78.95 $56.00 29% off

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7 sizes
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  • 1X
  • 2X
Beachtime sleeveless 1/4 zip tank with SPF sun protection, lightweight breathable fabric, quarter-zip neckline, travel-friendly warm weather top for walking, resort wear, and everyday comfort.

Beachtime - Sleeveless Zip Tank - PLMT

$66.95

Unit price
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6 sizes
  • XS
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  • 1X
Beachtime - Two Pocket Skort - HSNU
The Beachtime 2 Pocket Skort is a must-have for sunny days, travel, and everyday wear. Made with SPF sun-protective fabric, this skort keeps you comfortable while offering added coverage for time spent outdoors. Designed with two functional pockets and a flattering, easy-to-wear fit, it blends sporty practicality with feminine style.

Beachtime - Two Pocket Skort - HSNU

$73.95

Unit price
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6 sizes
  • XS
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  • 1X
Sleeveless Travel Dress - BLK

Sleeveless Travel Dress - BLK

5.0 (1)

$96.95

Unit price
per 

6 sizes
  • XSmall
  • Small
  • Medium
  • Large
  • XLarge
  • 1X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
Turn heads with the flirty and fun Cha Cha Tank! Designed with soft, stretchy fabric and UPF50 protection, this feminine favorite features front and back ruffles, a scoop neckline, and a straight hemline at the waist. At 30.5" long, it pairs perfectly with any bottoms for effortless summer style. Machine washable and hang dry for easy care—add a little cha cha to your wardrobe today!

Zip Skort - GNVY

$73.95

Unit price
per 

7 sizes
  • XS
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  • 1X
  • 2X
Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!

V-Neck Short Sleeve Top - GPRI

$69.95

Unit price
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6 sizes
  • XS
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  • 1X
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.
UPF50+ zip skort with pull-on waistband, lightweight A-line fit, sewn-in shorts for coverage, zip side slit, back zip pocket, front pocket, 17-inch skirt length, machine washable performance fabric.

Zip Skort - GTPK

$73.95

Unit price
per 

7 sizes
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  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - BNSS

$69.95

Unit price
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7 sizes
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  • 1X
  • 2X
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.
Lulu-B full zip jacket with UPF50+ sun protection, cooling nylon spandex fabric, long sleeves, two-way zipper, mock neck collar, front pockets, contrast stitching, high-low hem, 25-inch back length.

Zip Jacket - BNTU

$92.95

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7 sizes
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High-waist slim denim shorts with stretch fabric and flattering fit, women’s casual summer shorts.
high waist slim shorts, women’s denim shorts, stretch denim shorts, boutique denim shorts, summer shorts for women, flattering high rise shorts, Sweet Southern Charm shorts
High-waist slim denim shorts with stretch fabric and flattering fit, women’s casual summer shorts.
high waist slim shorts, women’s denim shorts, stretch denim shorts, boutique denim shorts, summer shorts for women, flattering high rise shorts, Sweet Southern Charm shorts

Judy Blue- High-Rise Slim Shorts

$49.95

Unit price
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3 sizes
  • S
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  • L
Stay cool, comfortable, and effortlessly stylish in this Lulu-B Sleeveless V-Neck Top. Made with lightweight, breathable SPX fabric, it offers all-day comfort with premium UPF50+ sun protection. The cooling, quick-drying material moves with you, making it perfect for everyday wear, travel, outdoor activities, or layering.

Sleeveless V-Neck Tank - GISB

$66.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool, comfortable, and effortlessly stylish in this Lulu-B Sleeveless V-Neck Top. Made with lightweight, breathable SPX fabric, it offers all-day comfort with premium UPF50+ sun protection. The cooling, quick-drying material moves with you, making it perfect for everyday wear, travel, outdoor activities, or layering.

Sleeveless V-Neck Tank - BNTU

$66.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool and protected with Lulu-B shorts! Lightweight, breathable, and moisture-wicking with UPF sun protection for all-day comfort and style.

Lulu-B Shorts - GTSB

$55.95

Unit price
per 

7 sizes
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  • 1X
  • 2X
Lulu-B short sleeve 1/4 zip dress with UPF50+ sun protection, lightweight nylon spandex fabric, cooling stretch fit, perfect for travel, casual wear, vacations, and everyday comfort.
Lulu-B short sleeve 1/4 zip dress with UPF50+ sun protection, lightweight nylon spandex fabric, cooling stretch fit, perfect for travel, casual wear, vacations, and everyday comfort.

Short Sleeve 1/4 Zip Dress - GPRI

$96.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B short sleeve 1/4 zip dress with UPF50+ sun protection, lightweight nylon spandex fabric, cooling stretch fit, perfect for travel, casual wear, vacations, and everyday comfort.
Lulu-B short sleeve 1/4 zip dress with UPF50+ sun protection, lightweight nylon spandex fabric, cooling stretch fit, perfect for travel, casual wear, vacations, and everyday comfort.

Short Sleeve 1/4 Zip Dress - GISB

$96.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish, cool, and protected with the Lulu-B Short Sleeve 1/4 Zip Dress. Featuring a 1/4 zip neckline and short sleeves, this dress is crafted from a lightweight, breathable nylon and spandex blend. The UPF50+ sun protection fabric keeps you safe during sunny days, while the cooling, stretchy material ensures all-day comfort for travel, casual outings, or weekend adventures.

Short Sleeve 1/4 Zip Dress - KGCL

$96.95

Unit price
per 

7 sizes
  • XS
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  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B travel dress with SPF 50 sun protection, lightweight nylon spandex fabric, v-neckline, quarter sleeves, side slits, breathable and comfortable for travel, vacations, and everyday wear.
Lulu-B travel dress with SPF 50 sun protection, lightweight nylon spandex fabric, v-neckline, quarter sleeves, side slits, breathable and comfortable for travel, vacations, and everyday wear.

Lulu-B Travel Dress - BNSS

$96.95

Unit price
per 

7 sizes
  • XS
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  • 1X
  • 2X
Sleep enhancer with our signature Coastal fragrance. Spray on bed linens for a dreamy experience.

True Ocean Pillow Mist - Pocket Size

$18.95

Unit price
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The Tyler Candle Gift Collection includes 3 luxurious candles with a total burn time of 75 hours. Perfect for gifting or indulging in rich, long-lasting fragrance!
Sale

Cheaper Than Therapy Gift Collection

Regular price $24.95 $18.00 28% off

Unit price
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Bunny Trail Reusable Bag - Small

Bunny Trail Reusable Bag - Small

$12.95

Unit price
per 

Secret Pocket Detail Capri - GDBP

Secret Pocket Detail Capri - GDBP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool, stylish, and protected with this must-have pullover dress. Crafted from a breathable 92% Nylon / 8% Spandex blend, it offers a flattering fit with just the right amount of stretch. The short sleeves and V-neckline with a smart collar create a polished yet relaxed look, perfect for everything from brunch to beach walks.

Short Sleeve Travel Dress - GNVY

$87.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Asymmetrical Top - PTBL

Asymmetrical Top - PTBL

$74.95

Unit price
per 

7 sizes
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  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in the PTBL print features a serene blue palm tree pattern — butter-soft, wrinkle-free fabric, a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, resort-inspired look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - PTBL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X