Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Black Friday Sale

Falling In Love - Mega Mug 40oz
Sale

Falling In Love - Mega Mug 40oz

Regular price $49.95 $35.00 30% off

Unit price
per 

Pumpkins + Orange Reusable Straw Set

Pumpkins + Orange Reusable Straw Set

$9.95

Unit price
per 

Sleeveless Key Hole Top - LMCL

Sleeveless Key Hole Top - LMCL

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.
Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.

V-Neck Short Sleeve Collar Top - GNVY

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in Turquoise is crafted from breathable, cooling fabric in a vivid, eye-catching turquoise hue — UPF 50 protection, a flattering 25" inseam, and a hidden pocket detail make these as practical as they are stylish, whether you're walking, traveling, or simply soaking up the sun.
Sale

Secret Pocket Detail Capri - TQCL

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a flattering V-neckline, UPF 50+ protection, and lightweight breathable construction make it the perfect top for everyday wear or your next sunny getaway. It packs effortlessly without creasing, so you can travel light and step out looking fresh right out of your suitcase.
Sale

Secret Pocket Detail Capri - CRBL

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Cashmere Cardigan - Cream
Sale

Cashmere Cardigan - Cream

Regular price $70.95 $43.00 39% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Asymmetrical Top - Indigo Isles
Sale

Asymmetrical Top - Indigo Isles

Regular price $74.95 $53.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4579 Midi Sleeveless Ruffle Trim Dress - PRNV
Sale

SPX4579 Midi Sleeveless Ruffle Trim Dress - PRNV

Regular price $95.95 $68.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4580 Midi Ruffle Short Sleeve Dress - DSYN
Sale

SPX4580 Midi Ruffle Short Sleeve Dress - DSYN

Regular price $95.95 $68.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Nourish your skin with Inis Triple-Milled Soap Bar. Infused with sea minerals, seaweed extracts, and shea butter for a rich, moisturizing lather.

Sea Mineral Soap (7.4oz)

$15.95

Unit price
per 

Going Coastal Shift Dress
Sale

Going Coastal Shift Dress

Regular price $74.95 $53.00 29% off

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Stay stylish and sun-safe in our V-Neck Short Sleeve Top! Lightweight, breathable, and designed with UPF fabric—perfect for outdoor adventures and everyday wear

V-Neck Short Sleeve Top - FIRW

$72.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam

Pattern Features: Hot Pink, Coral, White, Yellow Sea Shell Print
UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam

Pattern Features: Hot Pink, Coral, White, Yellow Sea Shell Print

Pants are paired with the Lulu-B Collar Top BHP

Secret Pocket Detail Capri - GISP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear.
 Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear.

Zip Skort - GTSB

$73.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Zip Skort - GTBB
Lulu-B Zip Skort - GTBB & Vneck white top

Zip Skort - GTBB

$73.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X