Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

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Black Friday Sale

Freshen up with Glam On Demand Linen & Room Spray! This luxurious odor eliminator leaves your space smelling divine with long-lasting, glamorous fragrance.

Glam on Demand (34g) - Diva

$8.95

Unit price
per 

 The Lulu-B Shorts in the SEHP print feature charming blue seahorses on a vibrant hot pink background — breathable, moisture-wicking SPX fabric and UPF sun protection keep you cool and comfortable whether you're on the go, enjoying the outdoors, or simply soaking up the sun.

Lulu-B Shorts - SEHP

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Textured Cardigan in Navy features a beautiful woven pattern with a richly textured fabric in a deep, timeless navy hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a clean, put-together look without the heat.

Textured Cardigan - Navy (NVY)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Indulge in luxury with our triple-milled round bar soap 🧼✨! Perfect for shower, bath, or travel, it gently cleanses and leaves your skin feeling refreshed and soft 🌿💧.

Sea Mineral Soap (3.5 oz.)

$10.95

Unit price
per 

 The Lulu-B Shorts in Deep Sea are crafted from lightweight, breathable SPX fabric in a deep, saturated blue hue — superior moisture-wicking, stretch, and UPF sun protection keep you cool and confident whether you're on the go, enjoying the outdoors, or simply relaxing. That rich Deep Sea colorway pairs beautifully with white, navy, and neutral tops for a polished, coastal-inspired look all season long.

Lulu-B Shorts - Deep Sea (BLU)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless tank top made from soft stretchy nylon spandex fabric, classic tank neckline, straight hemline, 24-inch back length, pre-shrunk and machine washable for everyday comfort and layering.

Lulu-B Tank - White (WHT)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B V-Neck Short Sleeve Collar Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, sophisticated look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLU

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts

Lulu-B Shorts - DGBW

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B V-Neck 3/4 Sleeve Maxi Dress in Black is crafted from a smooth, stretchy 92% Nylon / 8% Spandex blend that drapes beautifully and moves with you all day
 The Lulu-B V-Neck 3/4 Sleeve Maxi Dress in Black is crafted from a smooth, stretchy 92% Nylon / 8% Spandex blend that drapes beautifully and moves with you all day

V-Neck 3/4 Sleeve Maxi Dress - Black

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - PTPK

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Textured Cardigan in Lime features a beautiful woven pattern with a richly textured fabric that adds a bold pop of color and subtle dimension to any outfit — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want to stand out without overheating.
The Lulu-B Textured Cardigan in Lime features a beautiful woven pattern with a richly textured fabric that adds a bold pop of color and subtle dimension to any outfit — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want to stand out without overheating.

Textured Cardigan - Lime (LMCL)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Turn heads with the flirty and fun Cha Cha Tank! Designed with soft, stretchy fabric and UPF50 protection, this feminine favorite features front and back ruffles, a scoop neckline, and a straight hemline at the waist. At 30.5" long, it pairs perfectly with any bottoms for effortless summer style. Machine washable and hang dry for easy care—add a little cha cha to your wardrobe today!
Turn heads with the flirty and fun Cha Cha Tank! Designed with soft, stretchy fabric and UPF50 protection, this feminine favorite features front and back ruffles, a scoop neckline, and a straight hemline at the waist. At 30.5" long, it pairs perfectly with any bottoms for effortless summer style. Machine washable and hang dry for easy care—add a little cha cha to your wardrobe today!

Cha Cha Tank - Navy

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless tank top made from soft stretchy nylon spandex fabric, classic tank neckline, straight hemline, 24-inch back length, pre-shrunk and machine washable for everyday comfort and layering.

Lulu-B Tank - Lime (LMCL)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Hydrate & nourish lips with Inis Sea Nutrient Lip Balm. Infused with seaweed, shea butter & jojoba oil, with a light lemon & mint touch. Travel-friendly & cruelty-free.

Fragrance Diffuser (100ml / 3.3 fl. oz.)

$38.95

Unit price
per 

high waist skinny jeans, distressed skinny jeans, shark bite hem jeans, women’s stretch denim, boutique skinny jeans, Sweet Southern Charm denim
Judy Blue Jeans, Judy Blue, Judy Blue Denim
high waist skinny jeans, distressed skinny jeans, shark bite hem jeans, women’s stretch denim, boutique skinny jeans, Sweet Southern Charm denim
Judy Blue Jeans, Judy Blue, Judy Blue Denim

Judy Blue- High-Rise Skinny Shark Bit Hem

$64.95

Unit price
per 

7 sizes
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • 15
Lulu-B FX Cashmere Sweater - NVY

Lulu-B FX Cashmere Sweater - NVY

$78.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X