Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Black Friday Sale

Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!c
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - DGPT

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless Keyhole Top - Black

Sleeveless Keyhole Top - Black

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sweet Grace - Modern Flower Sachet

Sweet Grace - Modern Flower Sachet

$5.95

Unit price
per 

Lulu B short sleeve V-neck top with collar, UPF 50+ sun protection, wrinkle-free butter-soft fabric, lightweight and breathable travel top for casual wear, vacations, and everyday style.

V-Neck Short Sleeve Collar Top - TQCL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B maxi dress

V-neck maxi dress

UPF 50+ sun dress

Lulu-B UPF dress

3/4 sleeve maxi dress

Women’s sun protection dress
Lulu-B maxi dress

V-neck maxi dress

UPF 50+ sun dress

Lulu-B UPF dress

3/4 sleeve maxi dress

Women’s sun protection dress

V-Neck 3/4 Sleeve Maxi Dress - SBKC

$96.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B 3/4 Collar Top - BLK

Lulu-B 3/4 Collar Top - BLK

$82.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog

V-Neck Short Sleeve Collar Top - LMCL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Introducing the Lulu-B Travel Dress! This dress is perfect for all your adventures with its SPF 50 fabric and quarter sleeves for sun protection. Pair it with the v-neck and side slits for a stylish and comfortable outfit. Get ready to travel in style and safety!
Introducing the Lulu-B Travel Dress! This dress is perfect for all your adventures with its SPF 50 fabric and quarter sleeves for sun protection. Pair it with the v-neck and side slits for a stylish and comfortable outfit. Get ready to travel in style and safety!

Lulu-B Travel Dress - Black

$96.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This cardigan features a beautiful weave pattern with textured fabric, adding a touch of summer to your wardrobe. The intricate design creates a unique and subtle look that you'll love.

Textured Cardigan - Turquoise (TQCL)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless tank top made from soft stretchy nylon spandex fabric, classic tank neckline, straight hemline, 24-inch back length, pre-shrunk and machine washable for everyday comfort and layering.

Lulu-B Tank - Navy

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleek, simple, and effortlessly stylish! This sleeveless tank is made from a soft, stretchy 92% Nylon / 8% Spandex blend and features a classic tank neckline with a straight hemline. With a center back length of 24 inches and pre-shrunk fabric, it offers a flattering fit that lasts. Easy to care for—just machine wash and wear again and again!

Lulu-B Tank - Black

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B V-Neck Short Sleeve Top in Black is crafted from lightweight, cooling fabric with UPF 50 protection — that clean, classic black makes it the most versatile top in your warm-weather wardrobe, whether you're layering it, tucking it in, or wearing it on its own.

V-Neck Short Sleeve Top - Black (BLK)

$67.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - White
Sale

V-Neck Short Sleeve Top - White

Regular price from $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Shorts - CRCO

Lulu-B Shorts - CRCO

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B dress, Lulu-B half zip dress, textured fabric dress, women’s casual dress, travel dress women, resort wear dress, lightweight dress, Sweet Southern Charm Lulu-B
Lulu-B dress, Lulu-B half zip dress, textured fabric dress, women’s casual dress, travel dress women, resort wear dress, lightweight dress, Sweet Southern Charm Lulu-B

Lulu-B Half Zip Dress - BHP

$80.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - MCDR

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X