Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Black Friday Sale

Tyler Candle Company's Glamorous Bathroom Spray keeps things fresh and fragrant! Simply spray before you go for a glamorous, odor-fighting experience.

Glamour Do 1.2oz – Diva

$5.95

Unit price
per 

Lulu-B Shorts - NVY

Lulu-B Shorts - NVY

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts

Lulu-B Shorts - GNVY

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Linen Travel Jacket – lightweight, washable linen with chest pockets & a flattering fit. Perfect for layering.
Lulu-B Linen Travel Jacket – lightweight, washable linen with chest pockets & a flattering fit. Perfect for layering.
Sale

Linen Travel Jacket - Charcoal

Regular price $91.95 $65.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Velvet Smocked Bell Sleeve Top - Green

Velvet Smocked Bell Sleeve Top - Green

$45.95

Unit price
per 

4 sizes
  • S
  • M
  • L
  • XL
Lulu-B dress, Lulu-B half zip dress, textured fabric dress, women’s casual dress, travel dress women, resort wear dress, lightweight dress, Sweet Southern Charm Lulu-B
Lulu-B dress, Lulu-B half zip dress, textured fabric dress, women’s casual dress, travel dress women, resort wear dress, lightweight dress, Sweet Southern Charm Lulu-B

Lulu-B Half Zip Dress - BLU

$80.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - GISB

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Seahorse (KNSH)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - EMRL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool and protected with Lulu-B shorts! Lightweight, breathable, and moisture-wicking with UPF sun protection for all-day comfort and style.

Lulu-B Shorts - SBBW

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish with this lightweight cardigan featuring a textured weave pattern. Perfect for summer, it offers great arm coverage without feeling too hot.

Textured Cardigan - Seaglass Aqua (SGA)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Hydrate & nourish lips with Inis Sea Nutrient Lip Balm. Infused with seaweed, shea butter & jojoba oil, with a light lemon & mint touch. Travel-friendly & cruelty-free.

Inis Sea Nutrient Lip Balm

$15.95

Unit price
per 

Lulu-B V-Neck 3/4 sleeve maxi dress with UPF 50+ sun protection and breathable stretch fabric
Lulu-B maxi dress

V-neck maxi dress

UPF 50+ sun dress

Lulu-B UPF dress

3/4 sleeve maxi dress

Women’s sun protection dress
Lulu-B V-Neck 3/4 sleeve maxi dress with UPF 50+ sun protection and breathable stretch fabric
Lulu-B maxi dress

V-neck maxi dress

UPF 50+ sun dress

Lulu-B UPF dress

3/4 sleeve maxi dress

Women’s sun protection dress

V-Neck 3/4 Sleeve Maxi Dress - GTKN

$96.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Tank - Yellow (SNCL)

Lulu-B Tank - Yellow (SNCL)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Bangladine Cut Out Capri in Deep Sea is crafted from a smooth, stretch-blend fabric with a built-in tummy control panel that gives you a confident, streamlined silhouette — all day, every day. That rich, ocean-inspired deep sea hue makes these capris a versatile wardrobe staple that pairs beautifully with everything from casual tanks to elevated blouses.

Bangladine Cut Out Capri - Deep Sea (BLU)

$73.95

Unit price
per 

8 sizes
  • 2
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 16
Sleeveless Travel Dress - Navy
Sale

Sleeveless Travel Dress - Navy

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X