Wait... THIS much Simply Southern?!

Latest & Greatest — Shop What’s New!

We now have a mobile app — download Sweet Southern Charm today!

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Fan Favorites

Flirty, fun & sun-safe! The Cha Cha Tank features ruffles, UPF50 protection, & a flattering fit—perfect for sunny days, travel, or everyday wear.

Features ruffle details and a Kelly Green color tank
Flirty, fun & sun-safe! The Cha Cha Tank features ruffles, UPF50 protection, & a flattering fit—perfect for sunny days, travel, or everyday wear.

Features ruffle details and a Kelly Green color tank

Cha Cha Tank - KGCL

$74.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Green/White/Navy Geometric Pattern
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Green/White/Navy Geometric Pattern

Lulu-B Tank - GTKN

$55.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Green/White/Pink Geometric Pattern
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Green/White/Pink Geometric Pattern

Lulu-B Tank - GTPK

$55.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Blue/Navy/Teal/White Palm Tree Pattern
Classic sleeveless tank with a 24" back length. Stretchy, pre-shrunk, and easy to care for—perfect for layering or wearing solo in warm weather.

Features a Blue/Navy/Teal/White Palm Tree Pattern

Lulu-B Tank - PTBL

$55.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • 1X
Simply Southern anchor summer crew sweatshirt with relaxed fit and raglan sleeves.
Sale

Simply Southern Summer Crew – Anchor

Regular price$40.95$29.0029% off

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern relaxed floral hoodie with drop shoulders and logo label.

Relaxed Floral Hoodie

$48.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern black full length leggings with high waist and fitted leg.

Black Full Length Leggings

$31.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern nautical dress with tiered skirt, shirred bodice, and bow detail.

Nautical Navy Dress

$51.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern floral hoodie with embroidered flower motifs and logo.

Pink Floral SImply Southern Hoodie

Pink Floral Simply Southern Hoodie

$48.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern scalloped flare leggings with high waist and scalloped waistband.

Scalloped Leggings - Black

$46.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern scalloped flare leggings with high waist and scalloped waistband.
Navy Flare Legging with scalloped hem top

Scalloped Leggings - Navy

$46.95

Unit price
per 

  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern tracking turtle tee with QR code to track your sea turtle.

Track Turtle MNDLA Tee

from $20.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Simply Southern youth tracking turtle tee with QR code to track sea turtle.

Youth Track Turtle Bows Tee

$20.95

Unit price
per 

  • S
  • M
  • L
Simply Southern tracking turtle tee with QR code to track your sea turtle.

Track Turtle Bows Tee

from $20.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Simply Southern tracking turtle tee with QR code to track your sea turtle.

Track Turtle Pink Camo Tee

from $20.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Simply Southern peony pink tee with “She Loves Jesus and America Too” graphic.

Jesus Tee

from $20.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Front Pattern Tee 
Patriotic Tee
Simply Southern American Darlin white tee with USA map made of red and blue bows.

Darlin Tee

from $20.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Simply Southern glacier blue tee with “Meet Me Under the Palms” graphic featuring palm trees with Pink bows.

Palm Tee

from $27.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Salt Tee

Salt Tee

from $27.95

Unit price
per 

  • S
  • M
  • L
  • XL
  • XXL
Simply Southern youth seafoam t-shirt with “Saltwater Heals All Wounds” beach stamp graphic.

Youth Salt Tee

$27.95

Unit price
per 

  • S
  • M
  • L
Elisa Luxe Short Pendant Necklace Gold Light Pink with oval cubic zirconia on gold paperclip chain.
Elisa Luxe Short Pendant Necklace Gold in Light Pink
Lee Earring gold in light pink 
Elaina bracelet in light pink

KEndra Scott Gold Set in light pink
Elisa Luxe Short Pendant Necklace Gold Light Blue with oval cubic zirconia on gold paperclip chain.
Elisa Luxe Short Pendant Necklace Gold in Light Blue
Elaina Bracelet in light blue 
Lee earrings gold in light blue
Elisa Luxe Short Pendant Necklace Gold White with oval cubic zirconia on gold paperclip chain.
Kendra Scott Set - Gold Light Green
Earrings, necklace and bracelet
Lee Luxe Drop Earrings Silver White crystal with oval cubic zirconia stone in gold basket setting.
Elisa Luxe Short Pendant Necklace Silver in White Crystal
Lee Earring Silver White Crystal
Elaina Bracelet silver in white crystal

Kendra Scott Jewelry Set
Lee Luxe Drop Earrings Gold White crystal with oval cubic zirconia stone in gold basket setting.
Kendra Scott Gold in white crystal set bracelet necklace and earring

Fan Favorites