Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B

Fan Favorites

Clear filters
Amari Skirted Romper - Pink Palm Parade
Amari Skirted Romper - Pink Palm Parade

Amari Skirted Romper - Pink Palm Parade

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty. Print: Turquoise background with multi color flowers/swirls
Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty. Print: Turquoise background with multi color flowers/swirls

Amari Skirted Romper - Bahama Bloom

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
Amari Skirted Romper - Neon Pink

Amari Skirted Romper - Neon Pink

$81.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Pink Citrus Bloom sleeveless ruffle polo with UPF50 sun protection and wrinkle-free fabric. Pattern Features: Pink/Green Floral Print with Lemons/Limes with in the floral print
Ruffle Sleeve Polo Top - Pink Citrus Bloom

Ruffle Sleeve Polo Top - Pink Citrus Bloom

$59.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Pink Citrus Bloom Front Zip Polo with white collar trim, gold zipper, short sleeves, UPF50+ sun protection, & wrinkle-free fabric. Features a floral print with Lime and Lemon detail throughout the polo.
Front Zip Polo - Pink Citrus Bloom

Front Zip Polo - Pink Citrus Bloom

$59.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Make a statement with our tiered maxi dress! This tiered maxi dress features a flattering V-neckline and elegant collar detail, combining flowy style with effortless comfort. Lightweight, breathable, and wrinkle-free, it also offers optional UPF50+ sun protection—perfect for beach days, vacations, or casual summer evenings. Details: ✨ Tiered maxi design with collar detail ✨ Flattering V-neckline ☀️ UPF50+ sun protection 👗 Lightweight, breathable, and wrinkle-free
Make a statement with our tiered maxi dress! This tiered maxi dress features a flattering V-neckline and elegant collar detail, combining flowy style with effortless comfort. Lightweight, breathable, and wrinkle-free, it also offers optional UPF50+ sun protection—perfect for beach days, vacations, or casual summer evenings. Details: ✨ Tiered maxi design with collar detail ✨ Flattering V-neckline ☀️ UPF50+ sun protection 👗 Lightweight, breathable, and wrinkle-free

Tiered Maxi Dress - Bahama Bloom

$95.95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
simply southern tee mens simply southern duck tee
Mens Duck Emblem Tee

Mens Duck Emblem Tee

from $27.95

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Feminine, flattering, and sun-safe! This best-selling sleeveless dress features charming ruffles on the front and back, a scoop neckline, and a straight hemline. Crafted from a soft 92% Nylon / 8% Spandex blend, it offers a comfortable, stretchy fit that flatters all shapes and sizes. With UPF50 sun protection and a 30.5" length, it’s perfect for sunny days, travel, or everyday wear. Pre-shrunk for a lasting fit—just machine wash and hang dry for easy care!
Feminine, flattering, and sun-safe! This best-selling sleeveless dress features charming ruffles on the front and back, a scoop neckline, and a straight hemline. Crafted from a soft 92% Nylon / 8% Spandex blend, it offers a comfortable, stretchy fit that flatters all shapes and sizes. With UPF50 sun protection and a 30.5" length, it’s perfect for sunny days, travel, or everyday wear. Pre-shrunk for a lasting fit—just machine wash and hang dry for easy care!

Cha Cha Dress - GISB

$101.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless Zip Swing Dress - GISB
Sleeveless Zip Swing Dress - GISB

Sleeveless Zip Swing Dress - GISB

$96.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear.
Zip Skort - GISP

Zip Skort - GISP

$73.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Bangladine Pull-On Short - KGCL
Bangladine Pull-On Short - KGCL

Bangladine Pull-On Short - KGCL

$56.95

9 sizes
  • 2
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 16
  • 18
Elevate your everyday style with the Lulu-B 3/4 Sleeve Collar Top. Made from a breathable blend of 92% Nylon and 8% Spandex, this flattering knit top features a classic foldover polo collar and 3/4 sleeves for a polished yet relaxed look. Designed with a straight hemline and subtle 1-inch side slits for easy movement. Plus, it’s pre-shrunk and made with UPF50+ fabric—giving you superior sun protection without sacrificing comfort. Center back length: 26.5 inches.
Lulu-B 3/4 Collar Top - GISP

Lulu-B 3/4 Collar Top - GISP

$82.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your everyday style with the Lulu-B 3/4 Sleeve Collar Top. Made from a breathable blend of 92% Nylon and 8% Spandex, this flattering knit top features a classic foldover polo collar and 3/4 sleeves for a polished yet relaxed look. Designed with a straight hemline and subtle 1-inch side slits for easy movement. Plus, it’s pre-shrunk and made with UPF50+ fabric—giving you superior sun protection without sacrificing comfort. Center back length: 26.5 inches.
Lulu-B 3/4 Collar Top - GTPK

Lulu-B 3/4 Collar Top - GTPK

$82.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - GISP

V-Neck Short Sleeve Collar Top - GISP

$69.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - PTPK

V-Neck Short Sleeve Collar Top - PTPK

$69.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

V-Neck Short Sleeve Collar Top - KGCL

$69.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog
V-Neck Short Sleeve Collar Top - TGE

V-Neck Short Sleeve Collar Top - TGE

$69.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Denim Ankle Pant is a timeless warm-weather staple designed for comfort, stretch, and everyday wear. Made with soft, flexible denim, these capris offer a flattering fit that moves with you while maintaining a polished look. Easy to dress up or down, they pair perfectly with tanks, tees, or lightweight tops for effortless spring and summer styling. Comfortable, versatile, and travel-friendly—these are capris you’ll reach for again and again.
Lulu-B Denim Ankle Pant - BLK

Lulu-B Denim Ankle Pant - BLK

$69.95

8 sizes
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 16
  • 18
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - RPNY

$82.95$58.0030% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
V-Neck Travel Tunic - PTPK
Sale

V-Neck Travel Tunic - PTPK

$82.95$59.0029% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Women’s maxi dress with cutout back featuring a straight silhouette and UPF50 sun protection fabric, perfect for summer vacations, beach outings, and warm-weather events.
Women’s maxi dress with cutout back featuring a straight silhouette and UPF50 sun protection fabric, perfect for summer vacations, beach outings, and warm-weather events.

Sexy Maxi Dress - BLU

$96.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Scout Street Cred Card Holder
Scout Street Cred Card Holder

Scout Street Cred Card Holder

$23.95

Scout Call Me Maybe Phone Pouch
Scout Call Me Maybe Phone Pouch

Scout Call Me Maybe Phone Pouch

$32.95

3 colors
  • Stripe a Pose
  • Black
  • Hot Pink
Simply Southern UPF Pullover - Coral

Simply Southern UPF Pullover - Coral

$40.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern UPF Pullover - Sea Patch
Simply Southern UPF Pullover - Sea Patch

Simply Southern UPF Pullover - Sea Patch

$40.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Scrub Tee

Scrub Tee

from $20.95

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Keychain & Pet Tag - Ivory

Keychain & Pet Tag - Ivory

$19.95

Keychain & Pet Tag - Black

Keychain & Pet Tag - Black

$19.95

Simply Southern Simply Southern Shorts
Sale

Pintuck Lounge Shorts - Pearl

$38.95$28.0028% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
T-Shirt Pajama Set - Black Bows

T-Shirt Pajama Set - Black Bows

$34.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
T-Shirt Pajama Set - Patchwork

T-Shirt Pajama Set - Patchwork

$34.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Lounge Pajama Shorts - Lobster Patch

Lounge Pajama Shorts - Lobster Patch

$19.95

3 sizes
  • XS/S
  • M/L
  • XL/XXL

Recently viewed