Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Sale Lulu-B

V-Neck Short Sleeve Top - White
Sale

V-Neck Short Sleeve Top - White

Regular price from $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Linen Travel Jacket – lightweight, washable linen with chest pockets & a flattering fit. Perfect for layering.
Lulu-B Linen Travel Jacket – lightweight, washable linen with chest pockets & a flattering fit. Perfect for layering.
Sale

Linen Travel Jacket - Charcoal

Regular price $91.95 $65.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleeveless Travel Dress - Navy
Sale

Sleeveless Travel Dress - Navy

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Full Zip Jacket - Black
Sale

Zip Jacket - Black

Regular price $92.95 $66.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!
Sale

Secret Pocket Detail Capri - JTMU

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Feminine, flirty, and made for sunny days. The Lulu-B Cha Cha Dress in SBDY features a classic blue background with delicate white florals — charming ruffles on the front and back, a scoop neckline, and a clean straight hemline give it a romantic, effortlessly pretty silhouette that flatters every shape and size.
Feminine, flirty, and made for sunny days. The Lulu-B Cha Cha Dress in SBDY features a classic blue background with delicate white florals — charming ruffles on the front and back, a scoop neckline, and a clean straight hemline give it a romantic, effortlessly pretty silhouette that flatters every shape and size.
Sale

Cha Cha Dress - SBDY

Regular price $101.95 $74.00 27% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Capri Legging with Side Pocket - BLK
Sale

Capri Legging with Side Pocket - BLK

Regular price $62.92 $29.00 54% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Lulu-B women’s V-neck travel tunic top with UPF50+ sun protection, nylon spandex fabric, button placket, 3/4 sleeves, straight hemline with side slits, lightweight and comfortable for travel and everyday wear.
Sale

V-Neck Travel Tunic - GTPK

Regular price $82.95 $58.00 30% off

Unit price
per 

8 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
  • 3X
Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!
Sale

V-Neck Short Sleeve Top - RPNW

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Your go-to capri for everything from morning walks to weekend errands. The Lulu-B Capri Legging is engineered with PowerFlex technology and activated air-flow so you stay cool, supported, and moving freely — all day long. Dual side pockets mean your phone and keys come with you, no bag required.
Sale

Capri Legging with Side Pocket - NVY

Regular price $62.95 $29.00 54% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Sale

Lulu-B Sweater - Navy Palm Tree

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in the SEHP print features a vibrant hot pink background with playful blue seahorses throughout — breathable, cooling fabric and UPF 50 protection keep you comfortable all day, while the flattering 25" inseam and hidden pocket detail make these as practical as they are eye-catching.
Sale

Secret Pocket Detail Capri - SEHP

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Cha Cha Tank in the SBBW print features a striking black background with white leaves and flowers accented by bright hot pink details throughout — front and back ruffles and a scoop neckline add a flirty, elevated finish to a print that makes a statement from across the room
Sale

Cha Cha Tank - SBBW

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Basic Key Hole Tank - Deep Sea
Sale

Lulu-B Basic Key Hole Tank - Deep Sea

Regular price $35.95 $26.00 28% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
V-Neck Short Sleeve Top - Yellow (SNCL)
Sale

V-Neck Short Sleeve Top - Yellow (SNCL)

Regular price $67.95 $48.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B asymmetrical top with UPF50+ sun protection, stretchy nylon spandex fabric, scoop neckline, 3/4 sleeves, asymmetrical hemline, lightweight and comfortable for travel and everyday wear.
Sale

Asymmetrical Top - GTPK

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Fabric: 92% Nylon/ 8% Spandex
UPF 50+ Sun Protection
V-neckline with button details
3/4-length sleeves 
Straight hemline with side slits
Button placket
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - PTBL

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Full Zip Jacket in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — a mock neck collar, two-way zipper, and contrast stitching at the seams give it a refined, athletic-inspired finish that makes a statement whether you're layering it over a matching set or pairing it with your favorite denim.
Sale

Zip Jacket - JTMU

Regular price $92.95 $66.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - CRBL
Sale

V-Neck Short Sleeve Top - CRBL

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - SBBW
Sale

Asymmetrical Top - SBBW

Regular price $74.95 $52.00 31% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck 3/4 Sleeve Top - SESF
Sale

V-Neck 3/4 Sleeve Top - SESF

Regular price $71.95 $51.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Jet set in ultimate style in the Women's V-Neck Travel Tunic Top from Lulu-B! This beautifully sleek shirt is made from a wonderfully smoothing nylon blend that will skim your curves just right, plus the fabric has UPF 50+ sun protection to keep your mind at ease on even the hottest days. A stunning v-neckline doesn't compromise on cuteness when your priority is comfort, so you'll be looking and feeling great in this tunic-length top. The vibrant colors and patterns of this adorable quarter-sleeve top add p
Sale

V-Neck Travel Tunic - RPNY

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.
Sale

Asymmetrical Top - RPNY

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V Neck Collar Top, UPF50 Sun Protection, Base Color Navy
Sale

V-Neck Short Sleeve Collar Top - CHRN

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B sweater, sweater women, crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - White Salty (STY)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - Navy Salty (STYN)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish & sun-safe in this UPF50 scoop neck dress. Soft, stretchy, and perfect for travel or everyday wear. A best-seller you'll love all year!
Sale

Sleeveless Travel Dress - SEHN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B Cha Cha Tank in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — front and back ruffles and a scoop neckline add a flirty, feminine finish to a print that gets more charming the closer you look.
Sale

Cha Cha Tank - JTMU

Regular price $74.95 $53.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Sleeveless Keyhole Top in the Seahorse print features a V-style neckline with a delicate keyhole detail — that whimsical, ocean-inspired print brings a fun, feminine energy to a clean, streamlined silhouette that pairs beautifully with solids and neutrals alike.
Sale

Sleeveless Keyhole Top - Navy Seahorse (SEHN)

Regular price $59.95 $42.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sale

Sleeveless Travel Dress - GFPN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
V-Neck Short Sleeve Top - SBPR
Sale

V-Neck Short Sleeve Top - SBPR

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - SESF
Sale

V-Neck Short Sleeve Top - SESF

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X