Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Sale Lulu-B

Zip Jacket - GFPN
Sold out

Zip Jacket - GFPN

Regular price $92.95 $66.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a flattering V-neckline, UPF 50+ protection, and lightweight breathable construction make it the perfect top for everyday wear or your next sunny getaway. It packs effortlessly without creasing, so you can travel light and step out looking fresh right out of your suitcase.
Sale

Secret Pocket Detail Capri - CRBL

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Cashmere Cardigan - Cream
Sale

Cashmere Cardigan - Cream

Regular price $70.95 $43.00 39% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B Full Zip Jacket in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — a mock neck collar, two-way zipper, and contrast stitching at the seams give it a refined, athletic-inspired finish that makes a statement whether you're layering it over a matching set or pairing it with your favorite denim.
Sale

Zip Jacket - JTMU

Regular price $92.95 $66.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - CRBL
Sale

V-Neck Short Sleeve Top - CRBL

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - SBBW
Sale

Asymmetrical Top - SBBW

Regular price $74.95 $52.00 31% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck 3/4 Sleeve Top - SESF
Sale

V-Neck 3/4 Sleeve Top - SESF

Regular price $71.95 $51.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Lulu-B navy crewneck sweater with Salty design, women’s cozy cotton blend sweater with nautical style.
Lulu-B sweater, salty sweater women, navy crewneck sweater, nautical sweater, women’s cotton blend sweater, boutique knitwear, Sweet Southern Charm Lulu-B
Sale

Lulu-B Sweater - Navy Salty (STYN)

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish & sun-safe in this UPF50 scoop neck dress. Soft, stretchy, and perfect for travel or everyday wear. A best-seller you'll love all year!
Sale

Sleeveless Travel Dress - SEHN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Sleeveless Keyhole Top in the Seahorse print features a V-style neckline with a delicate keyhole detail — that whimsical, ocean-inspired print brings a fun, feminine energy to a clean, streamlined silhouette that pairs beautifully with solids and neutrals alike.
Sale

Sleeveless Keyhole Top - Navy Seahorse (SEHN)

Regular price $59.95 $42.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
High Neck Zip Pullover - Black
Sale

High Neck Zip Pullover - Black

Regular price $76.95 $54.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Zip Jacket - GFBS
Sale

Zip Jacket - GFBS

Regular price $92.95 $66.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sale

Sleeveless Travel Dress - GFPN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
V-Neck Short Sleeve Top - SBPR
Sale

V-Neck Short Sleeve Top - SBPR

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - SESF
Sale

V-Neck Short Sleeve Top - SESF

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - CRLS
Sale

V-Neck Short Sleeve Top - CRLS

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X