Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Tax Free Weekend

The Lulu-B Full Zip Jacket in the JTMU print features a playful black, white, pink, and periwinkle pattern with hidden animals woven throughout — a mock neck collar, two-way zipper, and contrast stitching at the seams give it a refined, athletic-inspired finish that makes a statement whether you're layering it over a matching set or pairing it with your favorite denim.
Sale

Zip Jacket - JTMU

Regular price $92.95 $66.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - SBBW
Sale

Asymmetrical Top - SBBW

Regular price $74.95 $52.00 31% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
SPX4501P - Sexy Dress - CRLS
Sale

SPX4501P - Sexy Dress - CRLS

Regular price $94.95 $67.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleeveless Key Hole Top - KLI
Sale

Sleeveless Key Hole Top - KLI

Regular price $59.95 $42.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4530 Short Sleeve Travel Dress - WINN
Sale

SPX4530 Short Sleeve Travel Dress - WINN

Regular price $87.95 $62.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
SPX4579 Midi Sleeveless Ruffle Trim Dress - CHPK
Sale

SPX4579 Midi Sleeveless Ruffle Trim Dress - CHPK

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Mens Bouy Tee

Mens Bouy Tee

from $27.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Simply Southern Tee
Youth Tee
Youth Simply Southern 
Camo Tee

Youth Camo Logo Tee

$20.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Sexy maxi dress with straight fit, cutout back detail, and UPF50 sun protection fabric for stylish summer wear.
Sexy maxi dress with straight fit, cutout back detail, and UPF50 sun protection fabric for stylish summer wear.

Sexy Maxi Dress - GTKN

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Turn heads with the flirty and fun Cha Cha Tank! Designed with soft, stretchy fabric and UPF50 protection, this feminine favorite features front and back ruffles, a scoop neckline, and a straight hemline at the waist. At 30.5" long, it pairs perfectly with any bottoms for effortless summer style. Machine washable and hang dry for easy care—add a little cha cha to your wardrobe today!

Cha Cha Tank - CRCL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Youth Deer Tee
youth simply southern 
simply southern tee

Youth Deer Tee

$20.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Sleeveless quarter zip swing dress crafted in cooling UPF50 fabric, offering breezy comfort and stylish sun protection for warm-weather wear.

Sleeveless Zip Swing Dress - GTKN

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Capri | GTKN

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.
UPF 50 capri pants with cooling, breathable fabric and 25-inch inseam, lightweight sun-protective capris for summer comfort, travel, and everyday wear.

Secret Pocket Detail Capri - GISB

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B asymmetrical top with UPF50+ sun protection, stretchy nylon spandex fabric, scoop neckline, 3/4 sleeves, asymmetrical hemline, lightweight and comfortable for travel and everyday wear.

Asymmetrical Top - GTKN

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.

Asymmetrical Top - RPNY

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X