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Lulu-B Paradise Starts Here - Stay Awhile

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Tax Free Weekend

Shop this sleeveless quarter zip swing dress with UPF 50 sun protection and cooling fabric. Lightweight, flattering, and perfect for warm days.

Sleeveless Zip Swing Dress - FIRW

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cool & protected with UPF 50 capris made from cooling fabric. With a 25" inseam, they’re perfect for all-day summer comfort and style!

Secret Pocket Detail Capri - FIRW

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Simply Southern Short Sleeve Tee 
Features cowgirl boots with cowgirl hat with beach coral behind it with the saying "Sunkissed Cowgirl"

Sun-Kissed Tee

from $27.95

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per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Mens Duck Call Tee

Mens Duck Call Tee

from $27.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
dress features a cutout back that adds a touch of allure and a straight fit that flatters your figure.
pink/green/white geometric printed maxi dress with cut outs on the back of the dress
dress features a cutout back that adds a touch of allure and a straight fit that flatters your figure.
pink/green/white geometric printed maxi dress with cut outs on the back of the dress

Sexy Maxi Dress - GTPK

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleeveless Zip Swing Dress - GISB

Sleeveless Zip Swing Dress - GISB

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay stylish and protected in the Lulu-B Asymmetrical Top, crafted from a stretchy nylon-spandex blend. This flattering scoop-neck top features 3/4 sleeves and a chic asymmetrical hemline. With built-in UPF 50 sun protection and pre-shrunk fabric, it's perfect for sunny days, travel, or everyday wear—easy, polished, and effortlessly comfortable.

Asymmetrical Top - GPRI

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sexy maxi dress with straight fit, cutout back detail, and UPF50 sun protection fabric for stylish summer wear.
Sexy maxi dress with straight fit, cutout back detail, and UPF50 sun protection fabric for stylish summer wear.

Sexy Maxi Dress - NVY

$96.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Simply Southern Violet Pant - Gray

Simply Southern Violet Pant - Gray

$43.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Varsity Crew FaLaLa (FLL)

Varsity Crew FaLaLa (FLL)

$48.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Secret Pocket Detail Capri - GDBP

Secret Pocket Detail Capri - GDBP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool, stylish, and protected with this must-have pullover dress. Crafted from a breathable 92% Nylon / 8% Spandex blend, it offers a flattering fit with just the right amount of stretch. The short sleeves and V-neckline with a smart collar create a polished yet relaxed look, perfect for everything from brunch to beach walks.

Short Sleeve Travel Dress - GNVY

$87.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Asymmetrical Top - PTBL

Asymmetrical Top - PTBL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Simply Southern Tee 
Short Sleeve Tee
Simply Southern 
American Honey 
Hydrangea Flowers

Youth American Honey Tee

$19.95

Unit price
per 

3 sizes
  • S
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  • L
Simply Southern Simply Dogs Tee
Short sleeve tee
simply southern 
dogs in jeep on the beach

Youth Simply Dogs Tee

$19.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Simply Southern Short Sleeve Tee 
Be the light for all to see 
lighthouse tee 
beach tee 
flower detail 
simply southern light tee

Youth Light Tee

$19.95

Unit price
per 

3 sizes
  • S
  • M
  • L