Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Tax Free Weekend

Beachtime - Sleeveless Ruffle Tank LFWL
Sale

Beachtime - Sleeveless Ruffle Tank LFWL

Regular price $62.95 $45.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog

V-Neck Short Sleeve Collar Top - NVY

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Elevate your wardrobe with the Lulu B Short Sleeve V-Neck Top with Collar, featuring butter-soft, wrinkle-free fabric that offers both luxury and practicality. This top is designed with UPF 50+ sun protection, making it a must-have for sunny days and travel. The added collar gives it a polished, sophisticated look, while the lightweight, breathable fabric ensures all-day comfort. Ideal for both casual outings and more dressed-up moments, this top packs neatly without wrinkles, so you can always look put tog

V-Neck Short Sleeve Collar Top - LMCL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleeveless Key Hole Top - LMCL

Sleeveless Key Hole Top - LMCL

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B 3/4 Collar Top - PTBL
Sale

Lulu-B 3/4 Collar Top - PTBL

Regular price $82.95 $58.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B Shorts - SEHW

Lulu-B Shorts - SEHW

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool, stylish, and protected with this must-have pullover dress. Crafted from a breathable 92% Nylon / 8% Spandex blend, it offers a flattering fit with just the right amount of stretch. The short sleeves and V-neckline with a smart collar create a polished yet relaxed look, perfect for everything from brunch to beach walks.

Short Sleeve Travel Dress - GNVY

$87.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.
Lulu B V-Neck Collared Top offers UPF 50+, wrinkle-free comfort, and polished style—perfect for travel, sun, and effortless everyday wear.

V-Neck Short Sleeve Collar Top - GNVY

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Sleek, stylish, and sun-smart — this Sleeveless Keyhole Top is made from a soft 92% Nylon and 8% Spandex blend for a comfortable stretch fit. It features a flattering V-neckline with a keyhole detail, a straight hemline, and a 23-inch center length. Pre-shrunk for consistent sizing and offering UPF 50 sun protection, it's perfect for warm-weather outings. Easy to care for—just machine wash and hang dry.
Sleek, stylish, and sun-smart — this Sleeveless Keyhole Top is made from a soft 92% Nylon and 8% Spandex blend for a comfortable stretch fit. It features a flattering V-neckline with a keyhole detail, a straight hemline, and a 23-inch center length. Pre-shrunk for consistent sizing and offering UPF 50 sun protection, it's perfect for warm-weather outings. Easy to care for—just machine wash and hang dry.

Sleeveless Key Hole Top - GNVY

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Stay cozy and stylish in this crewneck sweater crafted from a soft 55% acrylic and 45% cotton blend. Features a classic fit and a 25.5" center back length. Easy care — just machine wash cold and line dry.
Sale

Lulu-B Sweater - Navy Palm Tree

Regular price $78.95 $56.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts

Lulu-B Shorts - GNVY

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.
The Lulu-B V-Neck Short Sleeve Collar Top in Emerald Green is crafted from butter-soft, wrinkle-free fabric in a deep, jewel-toned emerald hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, luxurious look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - EMRL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Simply Southern Tee
Youth Tee
good ole duck 
camo

Youth OLE Duck Tee

$19.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Lulu-B Clothing 
Secret Detail Pocket Capri
Style SPX1521
Pink Palm Tree Print

Secret Pocket Detail Capri - PTPK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Twist Pen Set - Assorted

Twist Pen Set - Assorted

$32.95

Unit price
per 

Asymmetrical Top - PTBL

Asymmetrical Top - PTBL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in the PTBL print features a serene blue palm tree pattern — butter-soft, wrinkle-free fabric, a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, resort-inspired look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - PTBL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Collar Top - SNCL

V-Neck Short Sleeve Collar Top - SNCL

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - PTPK

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Light Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a soft, warm yellow hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings a bright, happy energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is pretty.

Asymmetrical Top - Light Yellow (SNCL)

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Bright Hot Pink is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a head-turning hot pink hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings serious color energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is eye-catching.

Asymmetrical Top - BHP

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Secret Pocket Detail Capri - NVY

Secret Pocket Detail Capri - NVY

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beachtime - Sleeveless V-Neck Ruffled Tank BPMP
Sale

Beachtime - Sleeveless V-Neck Ruffled Tank BPMP

Regular price $66.95 $47.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
The Lulu-B V-Neck Short Sleeve Collar Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, sophisticated look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLU

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Bright Hot Pink is crafted from butter-soft, wrinkle-free fabric in a head-turning hot pink hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, statement-making look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BHP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B V-Neck Short Sleeve Collar Top in Black is crafted from butter-soft, wrinkle-free fabric — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, put-together look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in Black is crafted from breathable, cooling fabric with UPF 50 protection — that classic black colorway pairs effortlessly with every top, print, and color in your wardrobe, while the flattering 25" inseam and hidden pocket detail make these as practical as they are stylish.

Secret Pocket Detail Capri - BLK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.

Textured Cardigan - Soft Pink (SGP)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B Shorts in Deep Sea are crafted from lightweight, breathable SPX fabric in a deep, saturated blue hue — superior moisture-wicking, stretch, and UPF sun protection keep you cool and confident whether you're on the go, enjoying the outdoors, or simply relaxing. That rich Deep Sea colorway pairs beautifully with white, navy, and neutral tops for a polished, coastal-inspired look all season long.

Lulu-B Shorts - Deep Sea (BLU)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts

Lulu-B Shorts - Black (BLK)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This cardigan features a beautiful weave pattern with textured fabric, adding a touch of summer to your wardrobe. The intricate design creates a unique and subtle look that you'll love.

Textured Cardigan - Turquoise (TQCL)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This cardigan features a beautiful weave pattern with textured fabric, adding a touch of summer to your wardrobe. The intricate design creates a unique and subtle look that you'll love.

Textured Cardigan - Stone (STN)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X