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Lulu-B Paradise Starts Here - Stay Awhile

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The Lulu-B Textured Cardigan in Navy features a beautiful woven pattern with a richly textured fabric in a deep, timeless navy hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a clean, put-together look without the heat.

Textured Cardigan - Navy (NVY)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in the SEHP print features a vibrant hot pink background with playful blue seahorses throughout — breathable, cooling fabric and UPF 50 protection keep you comfortable all day, while the flattering 25" inseam and hidden pocket detail make these as practical as they are eye-catching.
Sale

Secret Pocket Detail Capri - SEHP

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
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  • 1X
  • 2X
Stay stylish & sun-safe in this UPF50 scoop neck dress. Soft, stretchy, and perfect for travel or everyday wear. A best-seller you'll love all year!
Sale

Sleeveless Travel Dress - SEHN

5.0 (1)

Regular price $96.95 $68.00 30% off

Unit price
per 

6 sizes
  • XS
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  • 1X
Simply Southern Tee 
Short Sleeve Tee
Simply Southern 
American Honey 
Hydrangea Flowers

Youth American Honey Tee

$19.95

Unit price
per 

3 sizes
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  • L
Simply Southern Tee 
Short Sleeve Tee 
Patch logo tee

Youth Patch Logo Tee

$19.95

Unit price
per 

3 sizes
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  • L
Simply Southern Tee
Baseball/Softball with bow 
patchwork flower detail on the ball 
printed on a tan color tee
Simply Southern Tee
Baseball/Softball with bow 
patchwork flower detail on the ball 
printed on a tan color tee

Patch Ball Tee

from $19.95

Unit price
per 

5 sizes
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  • L
  • XL
  • XXL
Lulu-B V-Neck 3/4 Sleeve Top in yellow with UPF 50 protection, stretchy pre-shrunk fabric, and a flattering fit for all-day comfort.
Sale

V-Neck 3/4 Sleeve Top - Yellow (SNCL)

Regular price $71.95 $51.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Sleeveless Keyhole Top in Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a warm, sunny yellow hue — a chic V-neckline with a keyhole detail and a straight hemline give it a flirty, polished finish that works just as well tucked into your favorite bottoms as it does worn on its own.

Sleeveless Key Hole Top - Yellow (SNCL)

$59.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Sleeveless Tank in Turquoise, featuring a soft, stretchy nylon-spandex blend, a classic tank neckline, straight hemline, and breathable, easy-care fabric.

Lulu-B Tank - Turquoise (TUR)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleeveless tank top made from soft stretchy nylon spandex fabric, classic tank neckline, straight hemline, 24-inch back length, pre-shrunk and machine washable for everyday comfort and layering.

Lulu-B Tank - White (WHT)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts
Lulu-B lightweight shorts

UPF50+ sun protection shorts

women’s SPX fabric active shorts

breathable cooling nylon spandex shorts

Lulu-B outdoor performance shorts

women’s summer activewear shorts

quick-dry travel shorts

Lulu-B Shorts - DGBW

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool and protected with Lulu-B shorts! Lightweight, breathable, and moisture-wicking with UPF sun protection for all-day comfort and style.

Lulu-B Shorts - SBBW

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - SBPR

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - Yellow (SNCL)
Sale

V-Neck Short Sleeve Top - Yellow (SNCL)

Regular price $67.95 $48.00 29% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Tank - Yellow (SNCL)

Lulu-B Tank - Yellow (SNCL)

$50.95

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Textured Cardigan - Bright Hot Pink (BHP)

Textured Cardigan - Bright Hot Pink (BHP)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Notepad - Lime Feeling Good

Notepad - Lime Feeling Good

$13.95

Unit price
per 

Concealed Spiral Mini Notebook - Make Lemonade
Simply Southern Tees
Printed on a dual toned tee 
features a beach chair, ocean, umbrella, and seashells

Youth Beach Tee

$21.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Hop To It Sequin Top

Hop To It Sequin Top

$52.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Calling My Peeps Chenille Top

Calling My Peeps Chenille Top

$55.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Breeze Pocket Top - Tan (MCDMIA)
Sale

Breeze Pocket Top - Tan (MCDMIA)

Regular price $38.95 $32.00 18% off

Unit price
per 

5 sizes
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  • L
  • XL
  • XXL
Sweater Vest - Ivory
Sale

Sweater Vest - Ivory

Regular price $43.95 $31.00 29% off

Unit price
per 

5 sizes
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  • L
  • XL
  • XXL
Double Layer Tank - Artic
Sale

Double Layer Tank - Artic

Regular price $25.95 $19.00 27% off

Unit price
per 

5 sizes
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  • XXL
Simply Southern Double Layer Tank Pink
Slip into the ultimate softness with our Double Layer Tank—designed for effortless style and all-day comfort. Crafted from a luxurious blend of 95% viscose and 5% spandex, this sleeveless essential features a flattering scoop neck and a double-layered design that provides the perfect balance of stretch and structure. Whether you're dressing it up or keeping it casual, this tank is so irresistibly soft, you'll never want to take it off!
Sale

Double Layer Tank - Pink (BBLGUM)

Regular price $25.95 $19.00 27% off

Unit price
per 

5 sizes
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  • L
  • XL
  • XXL
Simply Southern Double Layer Tank - Pool
Slip into the ultimate softness with our Double Layer Tank—designed for effortless style and all-day comfort. Crafted from a luxurious blend of 95% viscose and 5% spandex, this sleeveless essential features a flattering scoop neck and a double-layered design that provides the perfect balance of stretch and structure. Whether you're dressing it up or keeping it casual, this tank is so irresistibly soft, you'll never want to take it off!
Sale

Double Layer Tank - Pool

Regular price $25.95 $19.00 27% off

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Experience Unmatched Comfort with Our Double Layer Tee from Simply Southern!

Experience unmatched softness with the Simply Southern Double Layer Tee! Made from a luxe blend of 95% viscose and 5% spandex, this short-sleeve essential features a flattering scoop neck and a double-layered design for ultimate comfort and style. Perfect for any occasion, this tee is so irresistibly soft, you'll never want to take it off!
Sale

Double Layer Tee - Bubblegum

Regular price $27.95 $20.00 28% off

Unit price
per 

5 sizes
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  • L
  • XL
  • XXL
Simply Southern Tee
features the saying "Let's do sunset", tropical beach print with palm trees, sunset and the ocean. 
Printed on a sun yellow tee
Simply Southern Tee
features the saying "Let's do sunset", tropical beach print with palm trees, sunset and the ocean. 
Printed on a sun yellow tee

Youth Sunset Tee

$19.95

Unit price
per 

3 sizes
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  • L
Simply Southern Tee 
Printed on an aqua tee 
features an ocean scene with a bike and palm trees, has the saying "life is a beautiful ride; The Simple Life"
Simply Southern Tee 
Printed on an aqua tee 
features an ocean scene with a bike and palm trees, has the saying "life is a beautiful ride; The Simple Life"

Youth Simple Tee

$19.95

Unit price
per 

3 sizes
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Simply Southern Tee 
Easter Tee
Short Sleeve Tee 
features a raccoon wearing bunny ears holding peeps. 
printed on a lilac tee
Simply Southern Tee 
Easter Tee
Short Sleeve Tee 
features a raccoon wearing bunny ears holding peeps. 
printed on a lilac tee

Youth Peeps Tee

$19.95

Unit price
per 

3 sizes
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Simply Southern 
short sleeve tee
printed on an ice blue tee
features a flying pig
Simply Southern 
short sleeve tee
printed on an ice blue tee
features a flying pig

Youth Pig Tee

$19.95

Unit price
per 

3 sizes
  • S
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  • L
Simply Southern Tee
Tracking Elephant 
Elephant Beach Tee 
Short sleeve tee

Youth Track Elephant Beach Tee

$19.95

Unit price
per 

3 sizes
  • S
  • M
  • L