Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Founded in Hialeah, Miami in 1977, Lulu-B was built on the belief that clothing should be colorful, fun, comfortable, and functional — a true expression of your identity.

From UPF50 protective styles and breezy Capris to chic Dresses and versatile Skorts, Lulu-B keeps you looking and feeling great wherever the day takes you.

All Lulu- B

Explore the entire collection

397 Results

Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - PTPK

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Asymmetrical Top - CRCL

Asymmetrical Top - CRCL

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Light Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a soft, warm yellow hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings a bright, happy energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is pretty.

Asymmetrical Top - Light Yellow (SNCL)

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Asymmetrical Top in Bright Hot Pink is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a head-turning hot pink hue — a flattering scoop neckline, 3/4 sleeves, and a chic asymmetrical hemline give it a modern, fashion-forward silhouette that brings serious color energy to any warm-weather look. UPF 50 protection and pre-shrunk construction make it as practical as it is eye-catching.

Asymmetrical Top - BHP

$74.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Secret Pocket Detail Capri - NVY

Secret Pocket Detail Capri - NVY

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in Turquoise is crafted from breathable, cooling fabric in a vivid, eye-catching turquoise hue — UPF 50 protection, a flattering 25" inseam, and a hidden pocket detail make these as practical as they are stylish, whether you're walking, traveling, or simply soaking up the sun.
Sale

Secret Pocket Detail Capri - TQCL

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Beachtime - Sleeveless V-Neck Ruffled Tank BPMP
Sale

Beachtime - Sleeveless V-Neck Ruffled Tank BPMP

Regular price $66.95 $47.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Beachtime - Sleeveless V-Neck Ruffled Tank - BTDT
Sold out

Beachtime - Sleeveless V-Neck Ruffled Tank - BTDT

Regular price $66.95 $47.00 30% off

Unit price
per 

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
V-Neck Short Sleeve Collar Top - DGBW
Sale

V-Neck Short Sleeve Collar Top - DGBW

Regular price $67.95 $48.00 29% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, sophisticated look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLU

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Collar Top in Bright Hot Pink is crafted from butter-soft, wrinkle-free fabric in a head-turning hot pink hue — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, statement-making look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BHP

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B V-Neck Short Sleeve Collar Top in Black is crafted from butter-soft, wrinkle-free fabric — a polished collar detail, V-neckline, and UPF 50+ protection give it an elevated, put-together look that transitions effortlessly from brunch to sightseeing to a dressed-up evening out. Lightweight and breathable, it packs without creasing so you always step out looking fresh, no matter where the day takes you.

V-Neck Short Sleeve Collar Top - BLK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in Black is crafted from breathable, cooling fabric with UPF 50 protection — that classic black colorway pairs effortlessly with every top, print, and color in your wardrobe, while the flattering 25" inseam and hidden pocket detail make these as practical as they are stylish.

Secret Pocket Detail Capri - BLK

$69.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.

Textured Cardigan - Soft Pink (SGP)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B V-Neck Short Sleeve Top in Deep Sea is crafted from butter-soft, wrinkle-free fabric in a deep, saturated blue hue — a flattering V-neckline, UPF 50+ protection, and lightweight breathable construction make it the perfect top for everyday wear or your next sunny getaway. It packs effortlessly without creasing, so you can travel light and step out looking fresh right out of your suitcase.
Sale

Secret Pocket Detail Capri - CRBL

Regular price $69.95 $49.00 30% off

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
 The Lulu-B Shorts in Deep Sea are crafted from lightweight, breathable SPX fabric in a deep, saturated blue hue — superior moisture-wicking, stretch, and UPF sun protection keep you cool and confident whether you're on the go, enjoying the outdoors, or simply relaxing. That rich Deep Sea colorway pairs beautifully with white, navy, and neutral tops for a polished, coastal-inspired look all season long.

Lulu-B Shorts - Deep Sea (BLU)

$55.95

Unit price
per 

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X