Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:
Into The Woods: A Camo Collection
Lulu-B
Shop All
Lulu-B Dresses

Lulu-B Dresses

Lulu-B Tops

Lulu-B Tops

Lulu-B Jackets

Lulu-B Jackets

Lulu-B Skorts

Lulu-B Skorts

Lulu-B Shorts

Lulu-B Shorts

Lulu-B Pants

Lulu-B Pants

Founded in Hialeah, Miami in 1977, Lulu-B was built on the belief that clothing should be colorful, fun, comfortable, and functional — a true expression of your identity.

From UPF50 protective styles and breezy Capris to chic Dresses and versatile Skorts, Lulu-B keeps you looking and feeling great wherever the day takes you.

Most Popular

Dresses

Shop Dresses
Unleash your inner goddess with our Sexy Maxi Dress! This dress features a cutout back that adds a touch of allure and a straight fit that flatters your figure. Made with UPF50 sun protection fabric, you can confidently soak up the sun while looking fabulous. features a Pink/White Hawaiian Floral Print
maxi dress features flattering elbow-length sleeves, a straight hemline, and UPF50+ sun protection
Navy with palm trees maxi 52 inch
Dresses
Outerwear
Pants
Tops
Skorts
Shorts

All Lulu- B

Explore the entire collection

383 Results

Clear filters
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.
The Lulu-B Textured Cardigan in Soft Pink features a beautiful woven pattern with a richly textured fabric in a gentle, blush-toned pink hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a soft, pretty finishing touch without the heat.

Textured Cardigan - Soft Pink (SGP)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Shorts in Deep Sea are crafted from lightweight, breathable SPX fabric in a deep, saturated blue hue — superior moisture-wicking, stretch, and UPF sun protection keep you cool and confident whether you're on the go, enjoying the outdoors, or simply relaxing. That rich Deep Sea colorway pairs beautifully with white, navy, and neutral tops for a polished, coastal-inspired look all season long.
Lulu-B Shorts - Deep Sea (BLU)

Lulu-B Shorts - Deep Sea (BLU)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Lulu-B lightweight shorts UPF50+ sun protection shorts women’s SPX fabric active shorts breathable cooling nylon spandex shorts Lulu-B outdoor performance shorts women’s summer activewear shorts quick-dry travel shorts
Lulu-B Shorts - Black (BLK)

Lulu-B Shorts - Black (BLK)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This cardigan features a beautiful weave pattern with textured fabric, adding a touch of summer to your wardrobe. The intricate design creates a unique and subtle look that you'll love.
Textured Cardigan - Turquoise (TQCL)

Textured Cardigan - Turquoise (TQCL)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
This cardigan features a beautiful weave pattern with textured fabric, adding a touch of summer to your wardrobe. The intricate design creates a unique and subtle look that you'll love.
Textured Cardigan - Stone (STN)

Textured Cardigan - Stone (STN)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Textured Cardigan in Navy features a beautiful woven pattern with a richly textured fabric in a deep, timeless navy hue — super lightweight construction provides breezy arm coverage without adding warmth, making it the perfect layer for warm-weather days when you want a clean, put-together look without the heat.
Textured Cardigan - Navy (NVY)

Textured Cardigan - Navy (NVY)

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Secret Pocket Capri in the SEHP print features a vibrant hot pink background with playful blue seahorses throughout — breathable, cooling fabric and UPF 50 protection keep you comfortable all day, while the flattering 25" inseam and hidden pocket detail make these as practical as they are eye-catching.
Secret Pocket Detail Capri - SEHP
Sale

Secret Pocket Detail Capri - SEHP

$69.95$49.0030% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay stylish & sun-safe in this UPF50 scoop neck dress. Soft, stretchy, and perfect for travel or everyday wear. A best-seller you'll love all year!
Sleeveless Travel Dress - SEHN
Sale

Sleeveless Travel Dress - SEHN

5.0 (1)

$96.95$68.0030% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B V-Neck 3/4 Sleeve Top in yellow with UPF 50 protection, stretchy pre-shrunk fabric, and a flattering fit for all-day comfort.
Sale

V-Neck 3/4 Sleeve Top - Yellow (SNCL)

$71.95$51.0029% off

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
The Lulu-B Sleeveless Keyhole Top in Yellow is crafted from a soft, stretchy 92% Nylon / 8% Spandex blend in a warm, sunny yellow hue — a chic V-neckline with a keyhole detail and a straight hemline give it a flirty, polished finish that works just as well tucked into your favorite bottoms as it does worn on its own.
Sleeveless Key Hole Top - Yellow (SNCL)

Sleeveless Key Hole Top - Yellow (SNCL)

$59.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B Sleeveless Tank in Turquoise, featuring a soft, stretchy nylon-spandex blend, a classic tank neckline, straight hemline, and breathable, easy-care fabric.
Lulu-B Tank - Turquoise (TUR)

Lulu-B Tank - Turquoise (TUR)

$50.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Sleeveless tank top made from soft stretchy nylon spandex fabric, classic tank neckline, straight hemline, 24-inch back length, pre-shrunk and machine washable for everyday comfort and layering.
Lulu-B Tank - White (WHT)

Lulu-B Tank - White (WHT)

$50.95

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
Lulu-B lightweight shorts UPF50+ sun protection shorts women’s SPX fabric active shorts breathable cooling nylon spandex shorts Lulu-B outdoor performance shorts women’s summer activewear shorts quick-dry travel shorts
Lulu-B lightweight shorts UPF50+ sun protection shorts women’s SPX fabric active shorts breathable cooling nylon spandex shorts Lulu-B outdoor performance shorts women’s summer activewear shorts quick-dry travel shorts

Lulu-B Shorts - DGBW

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Stay cool and protected with Lulu-B shorts! Lightweight, breathable, and moisture-wicking with UPF sun protection for all-day comfort and style.
Lulu-B Shorts - SBBW

Lulu-B Shorts - SBBW

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!
Designed for comfort and performance, our lightweight Lulu-B shorts are perfect for any adventure. Crafted from breathable SPX fabric, they provide superior moisture-wicking, stretch, and UPF sun protection, keeping you cool and confident all day long. Whether you're on the go, enjoying the outdoors, or simply relaxing, these stylish shorts are your go-to for effortless comfort and protection!

Lulu-B Shorts - SBPR

$55.95

7 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X
  • 2X
V-Neck Short Sleeve Top - Yellow (SNCL)
V-Neck Short Sleeve Top - Yellow (SNCL)
Sale

V-Neck Short Sleeve Top - Yellow (SNCL)

$67.95$48.0029% off

6 sizes
  • XS
  • S
  • M
  • L
  • XL
  • 1X