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Tax Free Weekend

simply southern 
simply southern womens tee 
simply southern short sleeve tee
fruits of the spirit
Sale

Spirit Fruit Tee

Regular pricefrom $15.00Up to 32% off

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5 sizes
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American Girl Zip Dress
Sale

American Girl Zip Dress

Regular price$61.95$44.0029% off

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6 sizes
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Smocked Shell Top

Costal Top - Sea Shells (PSCLPSHL)

$50.95

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6 sizes
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Simply Southern tee, favorite tee women, boxy fit t-shirt, casual women’s tee, patch pocket t-shirt, boutique everyday top, Sweet Southern Charm Simply Southern

Favorite Tee - Cream

$42.95

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6 sizes
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Youth Peeps Stamp Tee

Youth Peeps Stamp Tee

$27.95

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3 sizes
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Simply Southern 
Peeps Tee 
Simply Southern Short Sleeve Tee

Peeps SUV Tee

from $20.95

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5 sizes
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Simply Southern Tee 
Easter Tee 
Peeps Sticker Tee 
Peeps Tee 
Short Sleeve Tee

Peeps Stickers Tee

from $27.95

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per 

5 sizes
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Tiered coastal maxi dress with adjustable spaghetti straps, empire waistline, and flowy tiered skirt, women’s lightweight summer dress. tiered maxi dress, coastal dress women, spaghetti strap maxi dress, empire waist dress, summer maxi dress, beach vacation dress, boutique women’s dress, Sweet Southern Charm
Sale

Coastal Tiered Dress - Patriotic Patchwork (BDNPTH)

Regular price$65.95$47.0029% off

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6 sizes
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Mens Ready (GRPHT) Tee
Mens Ready (GRPHT) Tee

Mens Ready (GRPHT) Tee

from $27.95

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5 sizes
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Mens Bouy Tee
Mens Bouy Tee

Mens Bouy Tee

from $27.95

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5 sizes
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Mens Freedom Tee
Mens Freedom Tee

Mens Freedom Tee

from $27.95

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5 sizes
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Simply Southern Tee 
Teacher Vibes Tee 
Short Sleeve Tee

Teacher Tee

from $20.95

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5 sizes
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Simply Southern 
Simply Southern Tee 
Beach Tee 
Conch Shell

Conch Tee

from $20.95

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5 sizes
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Books Tee

Books Tee

from $20.95

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5 sizes
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Simply Southern Tee 
Duck Tee 
Camo Duck Tee 
Pink Bow Tee
Sale

Duck Tee

Regular price$20.95$15.0028% off

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5 sizes
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Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.
Sunny-day style meets functional comfort in the Lulu-B Open Cut Dress – PTBL. Designed in a vibrant tropical palm print, this sleeveless dress features Lulu-B’s signature open cut neckline for a flattering, easy-to-wear silhouette.

Crafted from a lightweight UPF 50 sun-protective fabric, this dress helps shield your skin while keeping you cool and comfortable. Perfect for vacations, resort wear, outdoor lunches, or everyday summer outings, it’s an effortless one-and-done look you’ll love all season long.

Open Cut Dress - GTSB

$96.95

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6 sizes
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Timeless and travel-ready! Our Classic Scoop Neck Dress offers soft, stretchy comfort with UPF50 sun protection. The flattering scoop neck and 34.5" length make it your go-to for sunny days, vacation, or everyday wear. Easy to wear, easy to love—just machine wash and hang dry!
Sleeveless Travel Dress - KGCL

Sleeveless Travel Dress - KGCL

5.0 (1)

$96.95

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6 sizes
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Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear.
 Zip Skort, delivering a lightweight fit with superior UPF50+ sun protection. The pull-on skort features an optional zip side-slip and boasts additional utility with a zip back pocket and small front pocket. Sewn-in shorts also provide extra coverage, and the fabric is pre-shrunk and machine washable for long-lasting wear.

Zip Skort - GTSB

$73.95

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7 sizes
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  • 2X
Zip Skort - GTBB
Lulu-B Zip Skort - GTBB & Vneck white top

Zip Skort - GTBB

$73.95

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7 sizes
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  • 2X
Lulu-B Cardigan Sweater - KGCL
Lulu-B Cardigan Sweater - KGCL

Lulu-B Cardigan Sweater - KGCL

$62.95

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7 sizes
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The Lulu-B Bangladine Pull On Contemporary Capris are a warm-weather staple designed for comfort, polish, and everyday versatility. Crafted from Lulu-B’s signature bangladine fabric, these capris offer a smooth, structured feel with just the right amount of stretch. The contemporary fit creates a flattering silhouette that moves easily from casual days to dressed-up outings. Lightweight, comfortable, and travel-friendly, these capris are a go-to piece you’ll reach for again and again.
The Lulu-B Bangladine Pull On Contemporary Capris are a warm-weather staple designed for comfort, polish, and everyday versatility. Crafted from Lulu-B’s signature bangladine fabric, these capris offer a smooth, structured feel with just the right amount of stretch. The contemporary fit creates a flattering silhouette that moves easily from casual days to dressed-up outings. Lightweight, comfortable, and travel-friendly, these capris are a go-to piece you’ll reach for again and again

Bangladine Contemporary Capri - KGCL

$64.95

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9 sizes
  • 2
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  • 18
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!

Secret Pocket Detail Capri - GTSB

$69.95

Unit price
per 

7 sizes
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Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Beat the heat in style! These UPF 50 capris are made with breathable, cooling fabric and a flattering 25" inseam—perfect for sunny days and all-day comfort. Don’t miss out on your new summer go-to!
Sale

Secret Pocket Detail Capri - KGCL

Regular price$69.95$49.0030% off

Unit price
per 

7 sizes
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Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!
Stay effortlessly cool and stylish in our V-Neck Short Sleeve Top! Designed for comfort and performance, this lightweight top is made from sun-protective fabric, keeping you safe while you enjoy the outdoors. The flattering V-neckline adds a chic touch, making it perfect for everything from casual outings to active adventures. Whether you're soaking up the sun or on the go, this top ensures all-day comfort and protection in style!

V-Neck Short Sleeve Top - GTSB

$69.95

Unit price
per 

7 sizes
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  • 2X
Simply Southern Tee
Youth Tee
Youth Simply Southern 
Camo Tee

Youth Camo Logo Tee

$20.95

Unit price
per 

3 sizes
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  • L
Simply Southern Tee 
Short sleeve Tee 
Womens tee
Camo Tee for Women 
Camo 
Sweet Southern Charm
Sale

Camo Logo Tee

Regular pricefrom $14.00Up to 33% off

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per 

5 sizes
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  • XXL
Quilted Cosmetic Bag - Triple Patch

Quilted Cosmetic Bag - Triple Patch

$22.95

Unit price
per 

Simply Southern backpack, quilted backpack, women’s backpack bag, everyday backpack, backpack with pockets, Simply Southern accessories, Sweet Southern Charm Simply Southern

Quilted Backpack - Triple Patch

$65.95

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Mid-rise petite straight leg jeans with tummy control and vintage wash, women’s stretch denim in petite length. petite straight leg jeans, tummy control jeans women, mid rise petite jeans, vintage wash straight jeans, women’s petite denim, boutique jeans, Sweet Southern Charm denim
Mid-rise petite straight leg jeans with tummy control and vintage wash, women’s stretch denim in petite length. petite straight leg jeans, tummy control jeans women, mid rise petite jeans, vintage wash straight jeans, women’s petite denim, boutique jeans, Sweet Southern Charm denim

Judy Blue- Tummy Control Mid-Rise Vintage Straight

$64.95

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7 sizes
  • 3
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  • 9
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  • 15
Black white and pink heart tiered maxi 52 inch
Black white and pink heart tiered maxi 52 inch

Beachtime Sleeveless 52" Dress - HSNU

$96.95

Unit price
per 

6 sizes
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Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print
Beachtime sleeveless 1/4 zip tank with SPF sun protection and lightweight breathable fabric.

Pattern Features: Pink/Lime Green/White Floral Print

Beachtime - Sleeveless Zip Tank - DYPK

$66.95

Unit price
per 

6 sizes
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Hot Pink Skort with white flowers printed on it with lime green flower centers. Designed with a flattering, easy-to-wear fit that works across a range of body types. If you’re between sizes, size up for a more relaxed feel. The built-in shorts underneath provide comfortable coverage and stay in place all day.
Hot Pink Skort with white flowers printed on it with lime green flower centers. Designed with a flattering, easy-to-wear fit that works across a range of body types. If you’re between sizes, size up for a more relaxed feel. The built-in shorts underneath provide comfortable coverage and stay in place all day.

Beachtime Two Pocket Skort - DYPK

$73.95

Unit price
per 

6 sizes
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  • 1X