Wait... THIS much Simply Southern?!

Lulu-B Paradise Starts Here - Stay Awhile

Fast Shipping From Virginia - FREE $150+

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Tax Free Weekend

Florence Dress - Moonlit Magnolia
Florence Dress - Moonlit Magnolia

Florence Dress - Moonlit Magnolia

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Quilted Backpack - Black Bows

Quilted Backpack - Black Bows

$65.95

Unit price
per 

Quilted Lunch Bag - Triple Patch

Quilted Lunch Bag - Triple Patch

$31.95

Unit price
per 

Quilted Cosmetic Bag - Black Bows

Quilted Cosmetic Bag - Black Bows

$22.95

Unit price
per 

Quilted Cosmetic Bag - Shells

Quilted Cosmetic Bag - Shells

$22.95

Unit price
per 

Quilted Tote Bag - Shells (SCLPSHL)

Quilted Tote Bag - Shells (SCLPSHL)

$52.95

Unit price
per 

Mens Button Down Shirt - Grey Camo
Mens Button Down Shirt - Grey Camo

Mens Button Down Shirt - Grey Camo

$44.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Mens Button Down Shirt - Blue Camo
Mens Button Down Shirt - Blue Camo

Mens Button Down Shirt - Blue Camo

$44.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Mens Shorts - Petrol
Mens Shorts - Petrol

Mens Shorts - Petrol

$44.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Mens Polo - White (Patriotic Golfing)
Mens Polo - White (Patriotic Golfing)

Mens Polo - White (Patriotic Golfing)

$43.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Youth Boys Polo - White (Blue Fish)

Youth Boys Polo - White (Blue Fish)

$34.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Youth Boys Polo - White (Ducks)
Sold out

Youth Boys Polo - White (Ducks)

$34.95

Unit price
per 

3 sizes
  • S
  • M
  • L
Mens Polo - Heathered Blue
Mens Polo - Heathered Blue

Mens Polo - Heathered Blue

$43.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Mens Polo - Heathered Grey
Mens Polo - Heathered Grey

Mens Polo - Heathered Grey

$43.95

Unit price
per 

5 sizes
  • S
  • M
  • L
  • XL
  • XXL
Youth Boys Polo - White (Patriotic Golfing)

Youth Boys Polo - White (Patriotic Golfing)

$34.95

Unit price
per 

3 sizes
  • S
  • M
  • L
high waist skinny jeans, distressed skinny jeans, shark bite hem jeans, women’s stretch denim, boutique skinny jeans, Sweet Southern Charm denim
Judy Blue Jeans, Judy Blue, Judy Blue Denim
high waist skinny jeans, distressed skinny jeans, shark bite hem jeans, women’s stretch denim, boutique skinny jeans, Sweet Southern Charm denim
Judy Blue Jeans, Judy Blue, Judy Blue Denim
Sale

Judy Blue- High-Rise Skinny Shark Bit Hem

Regular price$64.95$46.0029% off

Unit price
per 

7 sizes
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • 15
Bright, sporty, and sunshine-ready, the Aryeh Giselle Skort is designed for comfort and standout style. Featuring a vibrant print and functional front pockets, this skort blends everyday practicality with a fun, energetic look. Crafted from UPF 50 sun-protective fabric, it helps shield your skin while keeping you cool and comfortable during outdoor activities, travel days, or casual wear. Easy to style and easy to move in, this skort is a must-have for warm-weather wardrobes.
Giselle Skort - Bahama Bloom

Giselle Skort - Bahama Bloom

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Sweet details meet warm-weather ease in the Scallop Trim Skort – Groovy Garden. A charming scallop hem and flattering pleated silhouette give this skort a polished, feminine finish, while the lightweight UPF 50 fabric keeps you cool and protected whether you’re exploring a new city, heading to brunch, or spending the day outdoors.
Scallop Trim Skort - Groovy Garden

Scallop Trim Skort - Groovy Garden

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amelie Skort - Lemon Blossom
Amelie Skort - Lemon Blossom

Amelie Skort - Lemon Blossom

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amelie Skort - Neon Pink
Amelie Skort - Neon Pink

Amelie Skort - Neon Pink

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Fresh, flirty, and made for sunny days, the Caryn Pleated Skort – Spring Fling blends feminine style with performance comfort. Designed with a flattering pleated silhouette, this skort adds easy movement and polish to any outfit. Crafted from UPF 50 sun-protective fabric, it helps shield your skin while keeping you cool and comfortable.
Caryn Pleated Skort - Spring Fling

Caryn Pleated Skort - Spring Fling

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Bright, sporty, and sunshine-ready, the Aryeh Giselle Skort in Neon Reef is built for women who want to stand out and move freely. A bold Neon Reef print and functional front pockets make this skort as practical as it is eye-catching — perfect for outdoor adventures, travel days, and everything in between.
Giselle Skort - Neon Reef

Giselle Skort - Neon Reef

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities
The Amelie Lace Detail Hem Skort in Garden Party combines a playful print with a delicate lace hem for a look that's equal parts feminine and functional — effortlessly polished from brunch to the boardwalk.

Fit | Soft, flattering silhouette with a comfortable waistband
Fabric | UPF 50+ sun-protective fabric
Detail | Delicate lace hem for a romantic, elevated finish
Print | Garden Party — fresh, warm-weather-ready
Built-in shorts | Full coverage for active wear, travel, and outdoor activities

Amelie Skort – Garden Party

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
The skort that does it all. The Aryeh Shelby Skort in Tropical Nightfall brings together athletic-inspired style and all-day comfort in one effortless piece. Sleek contrast trim elevates the look while UPF sun-protective fabric keeps you shielded and cool — whether you're exploring a new city, hitting the resort pool deck, or running weekend errands.
Shelby Skort - Tropical Nightfall

Shelby Skort - Tropical Nightfall

$68.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Florence Dress - Pink Palm Parade
Florence Dress - Pink Palm Parade

Florence Dress - Pink Palm Parade

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Mock Neck Dress/with shorts - Hawaiian Blue
Mock Neck Dress/with shorts - Hawaiian Blue

Mock Neck Dress/with shorts - Hawaiian Blue

$79.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.

Amari Skirted Romper - Bubble Gum

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
 This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
Amari Skirted Romper - Black

Amari Skirted Romper - Black

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Amari Skirted Romper - Pink Palm Parade
Amari Skirted Romper - Pink Palm Parade

Amari Skirted Romper - Pink Palm Parade

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty.
Print: Turquoise background with multi color flowers/swirls
Your next vacation outfit just found you. The Amari Skirted Romper is the kind of piece you pack first — lightweight, wrinkle-free, and effortlessly put-together the moment you slip it on. With built-in shorts for easy movement and UPF50+ sun protection, it's as practical as it is pretty.
Print: Turquoise background with multi color flowers/swirls

Amari Skirted Romper - Bahama Bloom

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
This playful skirted romper features built-in shorts for comfort and coverage, plus a convenient zip-up back for easy wear.
Amari Skirted Romper - Neon Pink

Amari Skirted Romper - Neon Pink

$81.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Pink Citrus Bloom sleeveless ruffle polo with UPF50 sun protection and wrinkle-free fabric.

Pattern Features: Pink/Green Floral Print with Lemons/Limes with in the floral print
Ruffle Sleeve Polo Top - Pink Citrus Bloom

Ruffle Sleeve Polo Top - Pink Citrus Bloom

$59.95

Unit price
per 

5 sizes
  • XS
  • S
  • M
  • L
  • XL